Yes, you can have your ethical chocolate and eat it too.
How do you feel in your morning cup of coffee? Satisfied, alert, maybe a little buzzing?
Buy it from the right place and it can also make you feel good by helping to create a better world.
As we become more aware of the impact of our food and drink choices on the environment and on producers, we sometimes feel like there is less and less things we can relax. and appreciate.
Suddenly our morning coffee and mid-afternoon chocolate pick-me-up doesn’t taste so good if we know their production has damaged the environment and exploited poorer communities.
But when you shop for coffee, chocolate and other products bearing the distinctive blue and green fair trade mark, you can rest assured that you are not adding to the worries of the world – in fact, you are helping to make it a place. better and fairer. .
You will find the Fairtrade mark on a range of products at your local New World, Countdown, Pak’nSave, Huckleberry and Commonsense stores.
The Fairtrade model allows producers in developing countries to work with companies in consuming countries (such as Aotearoa) within a framework that ensures that trade is fair and that farmers receive fair prices.
For local examples, look no further than the coffee and cocoa beans supplied to New Zealand coffee and chocolate companies by Fairtrade farmers in Papua New Guinea (PNG).
Fairtrade PNG team leader Gabriel Iso says purchasing Fairtrade products from PNG is a great way for New Zealanders to support our Pacific neighbors, while enjoying high quality organic produce.
“PNG’s products are organic by default – first because the rich volcanic soils mean chemicals are unnecessary, and second because the chemicals are too expensive and not readily available to rural farmers.” , explains Iso.
New Zealanders who want a taste of PNG without leaving home can find it in Good Fortune Coffee Company’s Paradise Blend and Wellington Chocolate Company‘s Limited Edition Chocolate Bar, made with cocoa sourced from the developing world. . (To find out how to win one of the ten prizes containing these two treats, read on.)
Iso says the Fairtrade relationship puts money directly into the pockets of rural PNG farmers, which is then invested in social, economic, environmental and community well-being to support their future sustainability. “It’s a very rich relationship to be able to make that connection between people who help people.”
Although Fairtrade is best known for its work to ensure fair prices and the empowerment of producers, the Fairtrade certification system also sets standards for good governance and practices of transparency, environmental protection (with an emphasis on climate change), child protection, gender equality, youth inclusion and overall an ethical approach to fairness and trade across the supply chain , from farmer to consumer.
Iso says ethical practices are at the heart of the Fairtrade model. âEthics, if you will, are in the DNA of Fairtrade!
To introduce New Zealanders to the taste of Papua New Guinea and to help support the people and environment of this Pacific neighbor, we are giving away ten prize packs, each containing a bag of Good Fortune Paradise Blend coffee and a bar of PNG Wellington Chocolate Factory Chocolate.
To win, visit fairtrade.org.nz