Chocolate pricing

Blooming Poet advocates for sustainability at the launch of the Gunny Sack collective | Taiwan News


SINGAPORE – Media reach – October 7, 2021 – While pollution and global warming remain constant problems, Blooming Poet has recognized the need to be more sustainable in its efforts to protect the environment. As bouquet wrappers are generally made of plastic and mostly single-use, continued use of such wrappers would only further harm the environment in the long run. To this end, the online florist announced the launch of a new line of environmentally friendly products called “The Gunny Sack Collective”.

By recycling jute bags that were used to store and transport cocoa or chocolate beans from Ecuador to wrap their flower bouquets, Blooming Poet hopes to provide a more eco-friendly option for consumers looking to green choices to add to their retail therapy baskets. Plus, the online florist is hoping that the rustic barnyard look can offer customers a refreshing change from its usual packaging.

Customers can also expect exotic and special flowers like tulips, peonies, hydrangeas, and garden roses to feature in their flower bouquets. Garden roses, in particular, come from sustainable farms, giving eco-conscious buyers another eco-friendly option. To ensure that its customers receive only the freshest flowers with a surprise touch, the flowers and patterns are selected daily and left to the imagination and creativity of the florist artisans at Blooming Poet. The flowers are available in three sizes – Cutesy, Statement, and Grand Gesture – to meet the needs of each client.

Better yet, jute bag packaging is the same or in some cases cheaper than their traditional paper and plastic counterparts. This move goes against the usual trend in various industries, where green and sustainable options often cost more, discouraging consumers from adopting such practices.

With this launch and pricing strategy, Blooming Poet also aims to spark the talk and educate customers to switch to a green option in an industry that has traditionally produced significant waste of plastic and paper.

While such products have proliferated in countries like the United States, they have remained largely unknown in the Southeast Asian region, and Blooming Poet is looking to change that. The hope is that this new product line can send a message to care about the environment and inspire consumers to contribute to a circular economy by adopting jute bag packaging.

As the former First Lady of the United States, Lady Bird Johnson, once said, the environment is where we all meet, where we all have a mutual interest, it is the only something we all share, ”said Jyo, founder of Poet in Bloom. “As such, it is everyone’s duty to be environmentally conscious and do their part to ensure that Mother Earth has a future that our children can inherit.”

Blooming Poet is a Singapore based online florist that offers a full range of floral products, such as flower boxes, flower wreaths, and bridal bouquets. Each of her art-inspired and handcrafted flower arrangements is hand-selected and tailored to the needs of each client. For more information on “The Gunny Sack Collective” and the various other Blooming Poet products, please visit https://www.bloomingpoet.sg/.

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