January 5, 2022
- Burger King is launching vegan nuggets, becoming the first fast food chain in the UK to do so.
Like most fast food chains, Burger King has made a name for itself selling animal products, primarily beef. Two years ago, the company’s entry into the plant-based market got off to a rocky start when it chose to cook the Rebel Whopper on the same grill as meat, making the burger unsuitable for vegans.
But things are changing. Last year, the CEO of Burger King in the UK made the surprising announcement that the menu would be 50% meatless by 2030, with some meat products discontinued and new plant-based options. added. The commitment was made as part of the chain’s goal of reducing its carbon emissions by 41%.
The following month, Burger King UK introduced the Vegan Royale, a chicken-style burger cooked on a grill separate from the meat.
Today, the company launched vegan nuggets, confirming that it is seriously considering increasing its herbal offerings. The new nuggets, developed by The Vegetarian Butcher, are made from soy protein and served with a sweet pepper dip. They are available in boxes of six, nine or 20.
In the United States, Burger King has been offering a similar option since October, when it launched Impossible Foods nuggets in several cities and states.
âTailoring to customer preferences is a key goal at Burger King – we are committed to helping our customers make good decisions about what they eat and drink and providing them with informed choices,â said Alasdair Murdoch, CEO of Burger King UK. “The launch is another positive step in reducing our carbon footprint and innovating our menus in response to the growing demand for meatless alternatives and animal protein free products in the UK.”