British chocolate giant Cadbury has sent an important message to anyone who eats their chocolate.
Following a series of store closures over the past twelve months – including Thorntons branches – the retailer is now trying to convince people to shop locally.
To help the high street, Cadbury is partnering with six local independent chocolatiers across the country, including Cocoa Cabana in Manchester.
Cadbury also offers 2,000 products of the finest chocolate; a variety selected among the six partners will be available among the 4 e May (these were purchased by Cadbury to help the six local independent chocolatiers).
So if chocolate lovers want to taste chocolate, they just need to visit cadburygiftsdirect.co.uk to claim their free independent chocolate, courtesy of Cadbury.
Other independent retailers include: Hill Street in Essex; Choc on Choc in Bath; Melange in London; Cocoa Amore in Leicester and Chouchoute in Birmingham.
Cadbury began as a one-stop shop on Bull Street in Birmingham in 1824. So when a chocolate shop in Birmingham a short walk from the site of the original Cadbury store, was forced to close its premises after 18 years of trading, the team at Cadbury couldn’t help but feel they wanted to help in a modest way.
So the next time you fancy a Cadbury Dairy Milk bar, Cadbury encourages everyone to buy a treat at their local independent chocolate store.
Hopefully if everyone plays their part we can make sure that the vibrant and diverse chocolate industry that the British have come to know and love, thrives #ForTheLoveOfChocolate.