For decades, vegan food and athletes have been seen as a contradictory duo, but the stereotypes concealing the benefits of plant-based eating and athletic performance have been debunked. Athletes like NFL star Cam Newton have taken on harmful stereotypes that criticized plant-based eating to prove that a vegan diet can provide enough nutrients to not only maintain but improve athletic endurance. The soccer player recently opened up about why he went vegan and explained why he supports top vegan chicken company, Daring Foods.
Newton is an early investor in the innovative vegan chicken brand, but recently the pro athlete opened up about how he thinks investing in plant-based businesses will help save the planet and promote healthy eating. He also mentioned that he hopes to help facilitate a plant-based community for his hometown of Atlanta.
During an interview with Fortune Earlier this week, Newton opened up about how he met Daring founder and CEO Ross MacKay in 2019, leading to his initial investment along with fellow celebrities including Drake and DJ Steve Aoki. The soccer icon explained how he maintains a relationship with Mackay to draw on each other’s perspectives and resources, noting that after his soccer career he hopes to make an impact by promoting plant-based and sustainable diets.
“Being a black man growing up in the South, fried chicken was a staple on most diets,” Newton said. Fortune. “It was cheap and delicious; although not the healthiest option, we sometimes even had it twice a day. Something I hope to accomplish with Daring is to teach the Atlanta community and others about the power of plant-based food. Forming a healthy diet doesn’t have to be expensive and can taste, feel and feel like real chicken without the harmful results to our bodies, our environment and the chickens.
Newton also hopes to make an impact in his home communities in Atlanta. By bringing delicious plant-based alternatives to Atlanta, he intends to persuade people to try vegan foods. Her personal herbal diet is also remarkable. As a professional quarterback, his vegan diet highlights the health and sports benefits that come from giving up meat and dairy.
“I believe in everything Daring has to offer: its innovative approach, its vision for creating a better environment, and its ability to impact lives one bite at a time,” Newton continued. “But before that came to life and materialized, what I really invested in was Ross: his resilience, his dedication and his ability to challenge the status quo.”
Daring Foods Celebrities
Alongside Newton, Daring has an impressive list of celebrity backers. More recently, Olympian Miles Chamley-Watson just announced his support for Daring’s Vegan Chicken. The fencing star has teamed up with Daring to highlight how dangerous the chicken industry is to the environment. A plant-based diet could reduce greenhouse gas emissions from food production by up to 70% by 2050.
Recent reports indicate that the plant-based chicken industry is expected to reach nearly $19 billion by 2028. Companies such as Daring intend to capitalize on consumer interest in alternatives to chicken. With celebrities supporting the innovative vegan chicken brand, Daring plans to continue its global expansion by improving its distribution and production capabilities. The expansion efforts will be possible thanks to the company’s latest investment of $65 million, which brought its total funding to $120 million.
Chamley-Watson and Newton may be the latest professional athletes to back Daring, but tennis champion Naomi Osaka has been backing the company since 2019. plants improves sports performance and recovery times.
Atlanta’s Booming Vegan Food Scene
The NFL star’s long-term goal is to promote plant-based eating in Atlanta, noting that the Comfort Classic will be the way to bring plant-based eating to the South. Currently, vegan visionary Pinky Cole is doing everything she can to make vegan eating a part of Atlanta’s cuisine and culture. The founder of Slutty Vegan has created a menu full of Southern comfort foods that everyone in Atlanta will love.
Although serving vegan comfort food is his top priority, Cole dedicates his resources to giving back to Atlanta. The vegan entrepreneur founded the Pinky Cole Foundation to help communities around Atlanta. Last year, the foundation provided scholarships to 30 juvenile offenders and established college funds for the children of Atlanta native Rayshard after he was killed by police last summer.
Last year, Cole partnered with PETA to help launch the organization’s Food Justice Campaign dedicated to holding the government accountable for food insecurity and the damage caused by animal agriculture. As food insecurity and nutritional deficit remain prevalent in Atlanta, Cole and Newton’s efforts will help bring attention to the benefits and solutions that put plant-based foods front and center.