(Barataria) – Associated Brands Industries Limited (ABIL) is delighted to announce that its Charles Chocolates division CATCH signature chocolate bar will be sold and distributed in the Republic of Cyprus from September 2021.
ABIL Group CEO / Vice President Nicholas Lok Jack made the announcement during a meeting with Senator Paula Gopee-Scoon, Minister of Trade and Industry and Tricia Coosal, President of Trinidad and Tobago Manufacturers Association (TTMA) on Friday June 25, 2021 at the ABIL head office.
Speaking at the meeting where all COVID-19 protocols were observed, Nicholas Lok Jack said: “We are delighted to enter this new market as we have sought new avenues for expansion and development. of the CATCH brand with huge success. Cyprus is an attractive market for us as we continue to enter the regions of Europe and the Middle East. Cyprus is our third European market for Catch, joining Ireland and Malta where we market the Catch brand and it will not be the last.
David Tabone, CEO of Tryfon Tseriotis, said: “We are delighted to launch Catch in Cyprus and look forward to a long and successful relationship with Associated Brands.
Senator Paula Gopee-Scoon, Minister of Trade and Industry, said citizens of Trinidad and Tobago can feel a sense of pride because a local product can now be found on another Mediterranean island: “A chocolate as CATCH enters a new commercial market in Cyprus is a great achievement not only for Associated Brands, but for us as a country. We are extremely proud of this new company and know that the company has been working tirelessly to increase its international presence for some time now. For Trinbagonians living abroad, when you see a local product on a grocery store shelf it brings back so many memories of your home country and now you can discover a little bit of home closer to home.
Mr Lok Jack said the COVID-19 pandemic fueled the company’s momentum for market diversification that was already underway: “As a manufacturer, we believe we could increase our market share to internationally, and through persistence and research, we have examined markets and have been able to meet virtually some potential distributors in order to secure new business for the company.
For TTMA President Tricia Coosal, this new venture is intended to give impetus to local manufacturers looking for opportunities to diversify: “We want to use the CATCH-Cyprus initiative as a motivation for all of our manufacturers who have been affected. . by the pandemic. We know it has been a difficult time, but this new endeavor gives us hope and encouragement for the possibilities that lie ahead. “
Mr. Lok Jack said the Ministry of Trade and Industry and TTMA have provided tremendous support to the manufacturing sector: “Like other manufacturers, we have struggled to cope with the effects of the pandemic, and we recognize the efforts that have been made. to deal with a crisis of this magnitude. Associated Brands would like to thank the Ministry of Commerce and TTMA for their support during this time. We hope that entering the Cypriot business market will inspire local manufacturers to formulate business plans that target international perspectives.
Mr. Lok Jack also recognized the commitment and dedication of the ABIL team members who made the shipment possible by working through an uncertain time to deliver the order. In the same vein, he congratulated all the frontline caregivers and volunteers who care for those affected by COVID-19 and strive daily to get our lives back to normal.
CATCH is currently sold in parts of North America, Central America, South America, the Caribbean region, Ireland and Malta.