Chocolate Industry

Chris Wyland named CEO of Fast-Rising Cookie Plug

Cookie Plug has announced that Chief Development Officer Chris Wyland will take on the role of Managing Director of the fast-growing cookie concept that aims to take over the cookie industry.

“It is a great honor and privilege to take on this leadership opportunity as we focus on the future of the brand,” said Wyland.

Wyland has been in the franchise industry for over 20 years, working in development roles for nationally recognized brands including Slim Chickens, Fransmart, Capriotti’s Sandwich Shops and Fit Body Boot Camp. Since joining Roll-Em-Up Taquitos, he has led the company’s growth efforts which have included franchise sales, real estate, design, construction, marketing and technology.

“Since announcing our franchise opportunity just a few months ago, Cookie Plug has had tremendous success in developing franchises,” says Erik Martinez, Cookie Plug Founder and Head of BMF. “Chris has been instrumental in navigating Cookie Plug on the franchise’s long and ever-evolving road that will lead us to continued success. There’s no doubt that in his new role, Chris will continue to build on his tremendous experience and industry knowledge to take Cookie Plug to new levels.As other brands fight to compete in the so-called “Cookie Wars”, we continue to stand out through our preparation, our unique experience and our unique way of offering cookies.

Wyland is also a shareholder in Roll-Em-Up Taquitos and Bomb AF Brands. During his transition, he will continue to be committed to playing a supporting role in the opening and success of franchise partner stores.

“My time at Roll-Em-Up Taquitos has been nothing short of amazing,” adds Wyland. “In just a few years, we have expanded the company’s presence into several new states and markets. However, I recognize that my view fits better with Cookie Plug. It’s refreshing to work with a founder in Erik, who is solely focused on follow-through, strong communication, infrastructure, transparency, and franchisee success. The Cookie Plug brand appeals to the masses by being unique and authentic. What makes the brand ideal for franchisees is the ease of operations, the simplicity of delivering a consistent product to consumers, combined with a low labor, low cost of entry model.

Each Cookie Plug location offers 17 daily cookie flavors with names like SnooperDoodle (snickerdoodle), Pixie Junkie (sugar cookie), Purple Haze (purple velvet), The Mac Daddy (white chocolate chip macadamia nut), and many more. sure, the OG (chocolate chipping). The Cookie Plug even has four carb-friendly keto flavors. In addition to its delicious in-store cookies, Cookie Plug also offers cookie dough fundraising, catering, and free nationwide delivery. While the brand uses cannabis slang to name all of its cookies, Cookie Plug’s cookies are 100% kid-friendly and contain no cannabis, THC or CBD.

The news and information presented in this release has not been corroborated by WTWH Media LLC.