Chocolate Industry

Classic vanilla and Mississippi mud

September 16, 2022

I scream, you scream, we all scream for…If you were to make a list of all the things you would miss when you become a vegan or are already missing as a vegan, ice cream is at the top of the list. The good news is that the ice cream industry is changing and becoming more inclusive, as there is a growing demand for dairy-free vegan ice cream. Today, popular brands around the world offer dairy-free variants not only for the growing vegan population, but also for the high number of lactose intolerant adults and those with dairy allergies. Did you know that over 65% of adults in India are lactose intolerant?

Baskin Robbins, one of the world’s leading ice cream brands, is launching two dairy-free vegan variations: Mississippi Mud (chocolate) and vanilla. Many of us grew up with Baskin Robbins and their line of thick, creamy ice creams has always been a temptation.

Baskin Robbins’ expertise lies in making gourmet ice cream. With the growing vegan community in India, they wanted to bring that expertise and experience in making decadent, delicious, and most importantly vegan ice cream! The vegan variants are made with premium coconut milk and the finest ingredients to make them rich and indulgent. The brand has invested time and research to ensure the best taste and flavor so you never miss their dairy counterparts. Wondering if you can taste coconut milk? No, you won’t even know it’s there.

Vegan Mississippi Mud is one of their most popular flavors and a favorite of the Vegan First team. It’s sinful chocolate flavor, with fudge swirling in thick chocolate ice cream, mixed with brownie bits, to be found like treasures in every bite. It’s a chocolate lover’s dream come true! If you’ve been a vegan for years, you’ve probably missed your usual dose of Mississippi Mud. Do not worry anymore ! You can go out and fill a tub.

Vanilla is a classic of all times and ages. Baskin Robbins has created a luscious and creamy vegan variation. Vanilla lends itself to many fillings, including Oreo (which is surprisingly vegan; check the packaging before consumption in case of changing ingredients). Or treat yourself to a delicious affagato. (Method: Brew coffee, put a scoop of vanilla in a cup, cover with a thick decoction of coffee. Enjoy the sweet and bitter, hot and cold magic of every spoonful). If like me, you missed sinking into a hot vegan chocolate brownie with a scoop of vanilla oozing all over it… no more!

These new vegan variants are waiting in the freezers of all Baskin Robbins stores in India as well as on the official Baskin Robbins website. You can also order through Swiggy or Zomato. They are available in 450ml jars, priced at Rs. 349 (vegan vanilla) and Rs. 389 (vegan Mississippi slime).

So, will it be Vegan Vanilla or Vegan Mississippi Mud today? Vegan First recommends a scoop of each to bring out the flavors. Baskin Robbins Vegan Mississippi Mud and Vegan Vanilla now in all stores in India—yes, it’s vegan and you heard it at Vegan First.


Bhavani is a freelance writer with published works of fiction and non-fiction. His fiction will appear in an anthology to be published soon by Aleph. She is a vegetarian, a yoga student, and lives with her husband, a rescue dog, and 5-year-old daughter.