Chocolate Industry

Cocoa beans and export value of cocoa products expected to increase in line with positive demand this year

PEKAN NANAS: The value of exports of cocoa beans and downstream cocoa products is expected to continue to increase this year after recording an encouraging increase last year, following the positive trend in demand for local products abroad .

Deputy Minister of Plantation and Commodity Industries Datuk Seri Dr Wee Jeck Seng said the export value of cocoa beans and cocoa products increased by 9.6% to 6, RM87 billion last year, up from RM6.27 billion in 2020.

“This year, from January to May alone, no less than RM3.2 billion in export value has been recorded, proving that this sector has potential,” he told reporters after chairing the center. Tanjung Piai chocolate entrepreneurship here today.

Some of the downstream cocoa products that are in high demand include cocoa powder, cocoa mass and chocolate products, with strong demand coming from countries in the Middle East and ASEAN.

Wee said various programs have been established by the government through the Homemade Chocolate Entrepreneur Development Program under the Homemade Chocolate Entrepreneur Development Project and the Cocoa Promotion Program in the 12th Malaysian plan to produce more entrepreneurs and local high-value cocoa products.

He said the program has so far succeeded in developing 242 artisanal chocolate entrepreneurs across the country.

Therefore, he said, the newly opened entrepreneurship center is expected to help generate local income, especially for the B40 group and also for young people.

“This entrepreneurship center is the first to be developed in collaboration with the Malaysian Cocoa Board (LKM) and the Malaysian Institute of Plantations and Commodities (IMPAC).

“Anyone who is interested, we will train them. We want to train valuable entrepreneurs using the right business model so that when they train from level to level, they create a product and perform well,” he said.

He said course participants would be exposed to artisan chocolate making skills, the basics of entrepreneurship as well as assistance in marketing and selling products in the same premises as a start-up support service. to become a chocolate entrepreneur.

“At the initial stage of implementation, this center is planned to guide up to 300 potential entrepreneurs.

“This center is able to create income generating opportunities for B40 people in this region who want to venture into the artisanal chocolate making industry,” he added.

LKM President Rahimah Majid was also present at the event. — Bernama