Chocolate Industry

Concerned Rocky Mountain Shareholders Announce ‘Town Hall’ Style Update

WESTFIELD, New Jersey – (COMMERCIAL THREAD) – AB Value Management LLC, collectively with its affiliates (“AB Value”), and the other participants in this solicitation (collectively, the “Relevant Rocky Mountain Shareholders”) representing approximately 14.59% of the outstanding shares of Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the “Company”), today announced that affected Rocky Mountain shareholders will hold a town hall for shareholders on Monday, September 27 at 3:00 pm EDT.

“We strongly encourage all Rocky Mountain Chocolate Factory shareholders to attend our Town Hall style meeting,” commented Andrew T. Berger, Managing Member of AB Value. “With such an important decision looming, we want to provide shareholders with every opportunity to learn more about the extent of our efforts to unlock shareholder value and the crass attempts by the current board to thwart franchise shareholders. ”

Mr. Berger continued, “David Polonitza, representative of AB Value, as well as board nominees – Mark Riegel, Sandra Elizabeth Taylor and Rhonda J. Parish – will be on the call and available to answer questions. Questions can be submitted in advance to [email protected] With less than two weeks to go to the 2021 annual meeting, we strongly encourage all shareholders to act now and vote for the affected Rocky Mountain shareholders on the blue proxy card. ”

Rocky Mountain’s Concerned Shareholders believe that the more time shareholders take to interact and communicate with the group’s candidates, the more shareholders will see that the choice is clear.

Directors-nominees

  • Rhonda J. – Decades of corporate governance, franchising and legal experience in the retail and restaurant industries as part of his executive leadership in public companies, such as Walmart, Denny’s, Einstein Bagels and Ruby Tuesday.
  • Marc Riegel – Has extensive managerial expertise specifically in the chocolate and confectionery industry, particularly in relation to manufacturing and marketing, including at Russell Stover Chocolates, Ferrara Candy Company, and early career in managing brand at Kraft.
  • Sandra elizabeth taylor – Brings the essential corporate social responsibility skills to the company, combined with decades of experience on boards of public companies and in the executive management of DE Master Blenders / Sara Lee (former Director), Cappella Education (former Director) Starbucks (SVP, Corporate Responsibility) and Kodak (VP, Public Affairs).

Town Hall Style Meeting Details

When: Monday, September 27 at 3:00 p.m. EDT

Where: https://agm.issuerdirect.com/rmcf

Important additional information

AB Value Partners, LP and AB Value Management LLC, Andrew T. Berger, Bradley Radoff, Rhonda J. Parish, Mark Riegel and Sandra Elizabeth Taylor (collectively, the “Participants”) have filed a definitive proxy statement and a BLUE SEC proxy card for soliciting proxies from the shareholders of the Company for use at the 2021 annual meeting. THE PARTICIPANTS STRONGLY ADVISE ALL SHAREHOLDERS OF THE COMPANY TO READ THE PROXY CIRCULAR AND OTHER MATERIALS PROXY BECAUSE THEY CONTAIN IMPORTANT INFORMATION. These proxy documents are available free of charge on the SEC’s website at http://www.sec.gov. In addition, participants in this proxy solicitation will provide copies of the proxy statement free of charge upon request. Requests for copies should be addressed to the participants’ representative.

Certain information concerning the participants

The participants in the proxy solicitation are: AB Value Partners, LP, AB Value Management LLC, Andrew T. Berger, Bradley Radoff, Rhonda J. Parish, Mark Riegel and Sandra Elizabeth Taylor. As of September 23, 2021, AB Value Partners, LP directly holds 224,855 common shares, with a par value of $ 0.001 per share of the Company (“Common Shares”). As of September 23, 2021, AB Value Management LLC effectively holds 460,189 common shares. As of September 23, 2021, Mr. Radoff directly owns 433,624 common shares. As of September 23, 2021, none of Mr. Berger, Ms. Parish, Mr. Riegel or Ms. Taylor directly owned Common Shares.