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Danone is supporting American families with extra formula and a new online resource

Introduces Pepticate and Pepticate Syneo, specialty medical formulas, in the United States
The company’s total supply of infant formula is nearly 1.9 million boxes of product

WHITE PLAINS, NY and BROOMFIELD, Colo., August 4, 2022 /PRNewswire/ — Danone North America, the leader in goal-oriented food and beverage, today announced, alongside its specialty nutrition business, Nutricia, that it will launch a new specialty medical infant formula in the US market this fall. Continuing its efforts to help families deal with the baby formula shortage, Danone has also launched an online website, https://operationformulaforfamilies.com, which will serve to connect parents with helpful resources.

(PRNewsfoto/Danone North America)

Danone launches Pepticate in the US market

Danone and Nutricia have coordinated with the Food and Drug Administration (FDA) to bring Pepticate and Pepticate Syneo to United States. The company plans to import 50,000 cans of Pepticate and 24,000 cans of Pepticate Syneo, the equivalent of more than 930,000 full-size 8-ounce bottles, from its plant in the Netherlands.

Pepticate is an extensively hydrolyzed whey-based medical formula for children with cow’s milk allergy. Pepticate is nutritionally complete for infants 0-1 years. For babies with food allergies, hypoallergenic formulas such as Pepticate are often their main source of nutrition and can play a vital role in their development.

Over the next few months, Pepticate and Pepticate Syneo will be available through medical and retail channels, including national and regional home health care programs and government programs such as the Special Supplementary Nutrition Program of the USDA for Women, Infants and Children (WIC), MMCAP (state GPO), Medi-Cal and Tri-Care as well as several wholesale outlets and pharmacies.

Shane GrantCEO of Danone North America, said: “Danone teams around the world came together, leveraging our global capabilities to support babies and families at a critical time. Together, we have been able to not only increase the supply of infant formula in the United States and provide families with important resources, but also bring two new products to market, Aptamil and now Pepticate, to help meet this urgent need. . This continues to be a powerful example of our mission in action: to bring health through food to as many people as possible. »

New online resource for parents and families

Drawing on Danone’s expertise of more than 50 years in human milk research, the company is convinced that breastfeeding gives babies the best nutritional start in life. However, if parents choose not to breastfeed or cannot breastfeed, baby formulas like Aptamil, Neocate and Pepticate are safe, high quality alternatives. To further help parents and families deal with formula shortages, Danone North America has developed a new online resource, https://operationformulaforfamilies.com. The website contains educational resources, product information from its infant formula portfolio, as well as product locators and access to health and nutrition professionals.

dr. Jon Vanderhoofhead of pediatric IG at Boys Town National Research Hospital in Omaha, NE said, “Danone North America’s new Formula for Families hub will play a vital role in helping connect parents and caregivers to formula products, raise awareness of available options, and provide educational resources from credible experts. This website, coupled with Danone’s efforts to increase the availability of infant formula in the United States is truly essential at a time full of uncertainty for so many families.”

To date, Danone has committed to bringing to market nearly 1.9 million additional boxes of powdered milk, including:

  • Introduced over 750,000 cans of Aptamil, Europe number one formula brand, in the US, on shelves now, with another 550,000 cans on the way (facilitated in part by the Biden administration’s Operation Fly Formula), for a total commitment of over 1, 3 million cans of Aptamil;

  • In coordination with the FDA and the Biden administration’s Operation Fly Formula, imported more than 500,000 boxes of Neocate, a specialty medical baby formula, into the United States;

  • More than doubled its imports of Neocate before the application of FDA discretion.

About Danone North America

Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to creating economic and social value, while protecting natural ecosystems through sustainable agriculture. Our strong brand portfolio includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Happy Family® Organics, Honest to Goodness®, Horizon® Organic, International Delight®, Light + Fit®, Oikos®, Silk® , So Delicious® Dairy Free, STōK®, Two Good®, Wallaby® Organic and YoCrunch®. With over 6,000 employees and 16 manufacturing sites in the United States and Canada, Danone North America’s mission is to bring health through food to as many people as possible. For more information on Danone North America’s B Corp™ status, visit: https://bcorporation.net/directory/danone-north-america.

About Nutricia

Since 1896, Nutricia has pioneered nutritional solutions that help people live longer, happier and healthier lives. Building on more than a century of research and innovation, Nutricia has harnessed the power of life-changing nutrition to create a leading specialty nutrition portfolio that can change a health trajectory for life.

With its nutritional solutions, Nutricia supports healthy growth and development during a baby’s first 1,000 days and helps address some of the world’s biggest health challenges, including North America: growth retardation, food allergy, rare metabolic diseases, epilepsy and scarring.

As a subsidiary of Danone North America, Nutricia embraces the “A planet. The One Health vision reflects that the health of people and the health of the planet are interconnected and therefore seeks to protect and nurture both.

Media Contact:
Karissa Seltz
[email protected]

Nutricia brand logo

Nutricia brand logo

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SOURCE Danone North America