Vegan Foods

Daring Foods Raises $ 65 Million From Famous Investors, Bringing Total Raise To Over $ 120 Million


Cult plant-based chicken farmer Daring Foods announces an impressive $ 65 million raise to Series C, one of the few companies to breed Series A, B and C in a single year. That brings Daring’s total raise to over $ 120 million with previous investors like Maveron, Palm Tree Crew, and rapper Drake.

Daring is also announcing major retail expansion to more than three thousand Walmart stores across the United States, doubling its distribution to 6000 doors nationwide. The cycle was led by Founders Fund, joined by existing investor D1 Capital Group, alongside notable new personalities, athletes and celebrities like Naomi Osaka, Cameron Newton, acclaimed DJ Steve Aoki and Chase Coleman.

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Founder and CEO Ross Mackay went vegan over a decade ago, after another athlete “challenged” him to try a vegan diet for a week. After years of R&D with researchers and food scientists in the UK, Mackay launched Daring Foods in the US in early 2020.

Speaking in an interview with a vegeconomist last year, Mackay said of his product’s USP: “We are unique because instead of offering a product that is supposed to be a casual swap is something that consumers can actually eat every day. Our cuts come in delicious, simple, and easy-to-use flavors in a million different recipes, just like chicken. As well as offering convenience and versatility, we also set the bar high for other herbal brands when it comes to ingredients. Our offerings are created with a handful of healthy, recognizable ingredients, while other herbal alternatives often include over 30 ingredients. We take the guesswork out of it and stick to simple, nutritious ingredients.

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Daring has been named one of Fast Company’s World Changing Ideas, honored with NOSH’s Best New Product award, and featured in media including Forbes, Thrillist, and People Magazine. In 2021, Mackay was recognized as a Food and Beverage Innovator by Forbes 30-Under-30.