- Vegadelphia Foods accused Dunkin’ and Beyond of stealing the slogan they used for a vegan snack.
- Dunkin’ and Beyond released the sandwich in 2019 with the tagline “Plant-Based, Great Taste”.
- Vegadelphia Foods claims to have patented a similar slogan in 2015.
Dunkin’ and Beyond Meat were sued by a Philadelphia vegetarian food producer over the slogan of a plant-based sausage sandwich.
The companies launched the sandwich jointly in 2019.
Vegadelphia Foods, a subsidiary of Sonate Corporation, said in a Florida district court filing on Thursday that it patented the “Where Great Taste is Plant-Based” slogan four years before Dunkin’ and Beyond Meat only revealed a similar tagline, “Plant-Based, Great Taste,” alongside their Beyond Sausage Sandwich in 2019.
The plant-based food producer said it filed its slogan with the US Patent and Trademark Office in March 2015.
In its lawsuit, Vegadelphia Foods said the companies launched a huge advertising campaign using the slogan, including online ads featuring Snoop Dogg promoting the product, asking customers: “You want that good taste made from plants fresh out of the oven?
Vegadelphia Foods also accused Dunkin’ and Beyond of mimicking the placement and imagery of its own advertisements in a way it said was “beyond chance”.
The Vegadelphia Foods company estimated that Dunkin’ and Beyond made more than $100 million in sales in the first six months of the vegan sausage sandwich being on the market.
Vegadelphia Foods said it was seeking to recover damages as well as a share of the profits from Dunkin’ and Beyond, while also asking the companies to be stopped from using the slogan.
Dunkin’, Beyond Meat and Vegadelphia Foods did not immediately respond to Insider’s requests for comment on the lawsuit.