DUBLIN, December 13, 2021– (BUSINESS WIRE) – The report “Europe Whey Protein Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” has been added to ResearchAndMarkets.com offer.
The European whey protein market is expected to grow at a CAGR of 8.7% during the forecast period (2021 – 2026).
The COVID-19 pandemic has negatively impacted the whey protein market and the entire sports nutrition industry. One of the key factors has been the closure of gyms which have seen widespread closures with the coronavirus outbreak.
Many companies have even postponed their product development plans due to uncertainties about the length of the lockdown. However, with consumers becoming more aware of their own health and well-being than ever before, the market has the potential to develop in different ways.
The whey protein market in Europe is primarily driven by very mature sports nutrition and functional drink ingredients. The geriatric population in Europe, the health conscious consumers and a growing number of fitness clubs / centers are facilitating the growth of the whey protein market in Europe.
The flavors, nutritional values, ease of transport and perishable nature make whey snacks a popular choice not only among health conscious people but also among millennials looking for a quick snack option for full meals, and the elderly seeking a high protein diet.
The whey protein industry has a strong need to overcome the lack of awareness among EU consumers regarding its perceived benefits, especially among older consumers.
Key market trends
Increased production of whey powder in the European Union
Whey protein powder production has increased in the region in recent years and is expected to continue similarly during the forecast period.
The demand for dairy alternatives has increased among lactose intolerant adults in the European region. In addition, the expanding food industry in the country has seen a demand for high quality protein ingredients from consumers, which in turn has driven the demand for whey protein in the region.
Following the driving trends, the production of whey powder is expected to exceed 2 million tonnes in the European Union during the forecast period.
Germany will be the fastest growing country in the European region
Europe has shown great potential as a market for whey protein, as countries like Germany, followed by France, and Spain have also been key market drivers in terms of share and growth. .
In the UK, the growing importance of physical fitness and clinical nutrition is expected to provide a significant boost to the whey protein market. The geriatric population in Europe, the health conscious consumers and a growing number of fitness clubs / centers are facilitating the growth of the whey protein market in Europe.
Notably, the German market recorded the highest growth rate compared to other countries and is expected to cross $ 300 million during the forecast period.
For more information on this report visit https://www.researchandmarkets.com/r/p1voye
See the source version on businesswire.com: https://www.businesswire.com/news/home/20211213005415/en/
Laura Wood, Senior Press Director
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