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News in brief of September 29, 2021

September 29, 2021

• California winery Winc has filed for IPO to raise up to $ 75 million. Winc produces and sells wine directly to its list of 120,000 monthly members, and also through the three-tier system, with a presence in 7,700 wholesale accounts. Brands include Summer Water, Folly of the Beast, Lost Poet, The Wonderful Wine Co. and Cherrys & Rainbows. With 430,000 cases in 2020 and $ 71 million in revenue in the 12 months to June, Winc says it is among the fastest growing large-scale wineries in the States. -Unis and that it is well positioned in the midst of the transition to e-commerce, with its data-rich direct relationship with consumers allowing it to quickly determine the potential of new brands, then to evolve the most promising through its network of wholesalers . The company says its goal is to continue to grow its member base and expand its presence to 50,000 retail accounts over the next half decade.

• Wild Turkey announced Master’s Keep One, the sixth release in the distillery’s limited edition Master’s Keep series. The latest version blends eight- to 10-year-old whiskeys with an older 14-year-old Bourbon, in a collaboration that blends the preferences of master distillers Jimmy and Eddie Russell. Jimmy prefers 8-10 year old Bourbon, while Eddie prefers slightly older whiskeys. After the initial blend, the combined whiskeys matured for a second period in new toasted and charred oak barrels. Master’s Keep One is bottled at 50.5% abv and is available for a limited time at select retailers in the United States for a suggested price of $ 175. Last year, the brand, which is part of the Campari America portfolio, reached 810,000 cases, up 15%, according to Impact Databank.

• E-commerce retailer ReserveBar has appointed Brian Mehta as marketing director. He joins the company from Trading Technologies, where he spent six years as Marketing Director and guided a significant rebranding and business transformation. Prior to Trading Technologies, Mehta worked as North American Marketing Manager at Motorola Mobility. At ReserveBar, Mehta will be responsible for the company’s marketing strategy, including the management of Spirited Change, a program to support brands owned by women and POCs. Southern Glazer’s took an undisclosed stake in ReserveBar earlier this year, and industry veteran Jim Clerkin was recently named company president.

• Gatlinburg, Tennessee’s Ole Smoky has expanded the distribution of two Moonshine liquors, previously exclusive to the distillery, bringing them to statewide distribution. The pair – White Chocolate Strawberry Creme and Banana Pudding Cream – has a volume content of 17.5% and is made from a blend of moonlight and Ole Smoky cream. While distribution currently only expands to Tennessee, Ole Smoky expects further expansion for versions in 2022. Last year, Ole Smoky reached 550,000 cases in the United States, according to Impact Databank.

• Riboli Family Wines has appointed Susan Doyle as Vice President of Vineyards and Winemaking, a new role within the company. An industry veteran for 30 years, Doyle was most recently Vice President of Operations and Winemaking for Quails Gate Winery and West Coast Partners and prior to that he worked with Diageo Chateau & Estate and MacMurray Ranch among others. In her new role, she will be responsible for overseeing the planning, implementation and implementation of vineyard and winemaking, as well as winemaking and vineyard operations for all of the Riboli brands produced in California.

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Tagged: Campari America, Ole Smoky, ReserveBar, Riboli, Wild Turkey, Winc

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