AURIC is an innovative and ambitious Direct-to-Consumer (D2C) brand creating innovative and practical lifestyle products by blending Ayurveda with the benefits of modern science. It aims to break into the lucrative $ 5 billion ayurveda and supplement industry by promoting a wide range of world-class consumer products.
Recently, Venture Catalysts, an integrated incubator and accelerator, co-led the $ 2 million pre-Series A funding round for Auric. Funding was co-led by Cactus Venture Partners and 9Unicorns. The funding round also saw the participation of investors such as Karthik Bhat through AngelList and Capital-A (Manjushree Ventures).
Auric is founded by Deepak Agarwal, an alumnus of IIT-Delhi with over eight years of experience with Hindustan Unilever in India, Switzerland and Singapore. The startup operates in the mass-premium segment at the crossroads of consumer goods and supplements. It offers a unique range of Ayurveda-inspired coconut water drinks for beauty and well-being, drinks for healthy skin, balanced weight and stronger hair are just a few examples. The company also launched hot Ayurvedic beverages such as Moringa Masala tea, turmeric coffee, and Ashwagandha hot chocolate.
Deepak Agarwal, Founder of Auric, said: “Since our inception three years ago, we have been steadfast in our mission to bring Ayurveda into the daily way of life of millennials. This timely fundraiser will indeed prove essential in bringing us one step closer to reconnecting the mind, body and soul of those around us.
Apoorva Ranjan Sharma, Co-Founder and President of Venture Catalysts, said, “Building on the promise of Ayurveda and scientific excellence, Auric is a new generation brand that has the potential to take the world by storm. Ayurveda’s $ 5 billion market through its range of personalized and unique products.
Venture Catalysts is India’s first integrated incubator. It invests $ 250,000 to $ 1.5 million in early stage startups that have the potential to create long-lasting value.