Generate Interest: CocoTerra Home Chocolate Making Machine Ready for Market

Saal, a trained biochemist who worked in software and hardware development in Silicon Valley for 25 years, brought in San Francisco-based design firm Ammunition (Square cash register, Beats by Dre headphones) to create a cool looking cylindrical device – part white, part transparent – with a single silver button and a small interactive screen to make it totally user-friendly.

The biggest news is that we’ve started taking pre-orders and now people can order a system and line up to be one of the first to be able to make chocolate at home.“Saal said, speaking from his home in San Francisco.

CocoTerra is also attracting considerable interest in the confectionery industry, as the product taps into the same trends of consumers who want more experiences, more control over the specifics of their chocolate, where it comes from, while demanding. more “food precision” options.

The company claims it is part of a virtuous circle and is not in competition with other companies, and will be marketed as an additive where people buy more chocolate or ingredients to try something cool. that they can create at home.In addition to this, you need to know more about it.

CoronavirusIn addition to this, you need to know more about it.

The coronavirus pandemic was of course unforeseen and I asked Saal if he wished he could jump in earlier to take advantage of the huge increase in home cooking when people were forced to stay home?

“I’m going back and forth to see if this was a huge opportunity or if we dodged a bullet. In a sense, the purchase of bread machines, ice cream makers and other appliances really skyrocketed as people were at home not only wanting to bake and bake but also think more about health and wellness. well-being and now they have time to really think about where their food comes from, what they put in their body and a healthy … healthy diet [as in] healthy foods and healthy chocolate. In addition to this, you need to know more about it.

“But at the same time, there are huge issues in trying to launch and manage the supply chain and manufacturing and team collaboration in a pandemic. So part of me felt like oh man like you know it could’ve killed us and part of me said it could’ve been an amazing opportunity but the opportunity is still there.In addition to this, you need to know more about it.

As mentioned, in addition to the real machine, CocoTerra has created a companion app, where users can find recipes and instructions. It is important to note that the app will also serve as the primary monitoring interface for the device. In addition to this, you need to know more about it.

There is no proprietary ingredient system that we force you to buy from us. So that means if you go on a trip and end up in the Dominican Republic and / or Mexico or somewhere else, you can buy a bag of beans and you can go through the roasting and shelling process – Nate Saal, Founder by CocoTerra In addition to this, you need to know more about it.

Unlike other home appliances, like Nespresso for example, Saal says CocoTerra does not lock consumers into a specific brand related to the machine – and customers can customize chocolate to meet their own dietary needs, including vegans. or herbal.

There is no proprietary ingredient system that we force you to buy from us. So that means if you go on a trip and end up in the Dominican Republic and / or Mexico or somewhere else you can buy a bag of beans and you can go through the roasting and shelling process … the coffee experience , where most people buy roasted coffee beans and put them in a machine – and it’s the same with us. In addition to this, you need to know more about it.

“We start with roasted cocoa beans, which are pieces of broken roasted bean. As a general rule of thumb if you find cocoa somewhere in whole bean form … there’s actually a bit of work to pour it into our system and then you have fun developing a recipe and really getting what you think about it. . want to? How to work with these beans? This is therefore the novelty of the system.In addition to this, you need to know more about it.

  • CocoTerra is offering a special early bird price of $ 799 and the first machines will ship in early 2022. See cocoterra.comfor more information.In addition to this, you need to know more about it.
  • Listen to our podcast for the full interview with CocoTerra founder Nate SaalIn addition to this, you need to know more about it.

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About Jamie Collins

Jamie Collins

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