Chocolate Industry

Gifts, Offers & Brewing Tips for Asheville NC

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National Coffee Day is September 29 and this year the celebration presents more reasons to come together over a good roast and in good company.

“Anything we can celebrate is a wonderful thing, especially these days,” said Shirley Wells, owner of Sweeten Creek Coffee. world. Honestly, anything you can celebrate is a wonderful thing to celebrate. “

National Coffee Day can help bring people together after spending a long time apart while recognizing the impact of the coffee industry, especially the pandemic, she said.

“Coffee moves the economy. It helps a lot. People always want coffee and that should be celebrated,” Wells said. “It’s a wonderful opportunity to have fun and appreciate people and maybe get people to commune with each other.”

Some national and local coffee retailers will mark the occasion by offering discounts and benefits to customers on National Coffee Day.

Even though they couldn’t make it to a cafe, the roasters and cafe owners in Asheville shared their wisdom and shared simple tips on how to improve home brewed coffee.

Plus, if you want another occasion to celebrate, mark the calendar for International Coffee Day, October 1.

Following: Get Free Coffee, Wednesday Deals for National Coffee Day at Dunkin ‘, Starbucks, Panera and more

Tip # 1: Start with what you like.

Jeff Bosch, Founder and Director of Bean Werks Coffee & Tea, starts a sale by measuring what his customers like.

For 25 years, the company has served as a wholesale and distribution facility for small batch craft roast coffee and tea with a collection of over 68 varieties of roasts available. At the cafe, 753 Haywood Road, customers can order a drink and purchase bags of fresh roasts for home use.

Selecting a roast can be overwhelming, but Bosch puts guests on the right track by asking a few preliminary questions.

“Often I ask them, ‘What do you like about a candy bar? ”Bosch said. “If you like chocolate and nuts, you might end up liking coffees like this. If you like fruit bars, you’ll probably like something a little more lemony. It’s how it arrives on your palate that determines how you like it.

If one prefers fruity flowers, he directs them towards African roasts. If it favors nutty and chocolate flavors, it suggests a Colombian or Central American roast, he said.

“In a cup of coffee, you are looking for body, aroma, flavor and acidity,” Bosch said. “Some of these different regions have more of it than others and you need to determine if you like the aftertaste in a cup or a smooth, crisp finish, if you like chocolate, nuts, citrus notes, from stone fruits to berries to strawberries … There are so many different notes you can pick up in a cup of coffee.

Check the Bean Werks website for weekly discounts,

Tip # 2: Dare to discover.

Farewell is a multi-roaster cafe, 11 South Avenue, which carries two to three domestic or international roasters in monthly rotation. Offering new varieties encourages customers to explore different roasts outside of their comfort zone.

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Going beyond the familiar can make the taster better appreciate the craft, said Maxwell Puterbaugh, who owns Farewell Cafe with his wife, Jordane.

“Everyone in the coffee industry remembers their first cup of coffee,” Puterbaugh said. “I know my appreciation of coffee has changed completely. It’s not just my parents’ coffee. The roasted and executed coffee really changed my perception a lot, and that goes for a lot of people in the industry.

Sometimes a person can be surprised at what they like if they are ready to taste it with an open mind.

Follow Farewell for the featured roasts of the week on and check out the menu at

Tip # 3: Remember, what you put in is what you pour in.

On Mondays, Sweeten Creek Coffee promotes coffee from all over the world, like that of Sumatra or Peru for $ 1 to introduce people to something new. For Wells, the first step in making the best coffee is getting the best water.

“It’s important that people start with good water,” Wells said. “A lot of Keurig’s have filters and you change them, but filtered water is essential to a good cup of coffee. “

Equally important is what is done between infusions.

“Having a good, clean machine without the oil from the coffee bean is also essential,” she said.

Sweeten Creek Coffee will be giving away $ 2 off every cup of coffee, regardless of size, on National Coffee Day at 330 Sweeten Creek Road. For updates, visit

Tip # 4: Get a good grind.

It doesn’t matter if you have a standard coffee maker, French press, stove, Moka pot, pourer or old fashioned percolators and electric percolators. If the grind is not suitable for the equipment, it can have an impact on the finished product.

“Knowing how to get the most out of a cup of coffee, you have to know what kind of brewer you’re using, what kind of grind you need to match the product you’re using to brew. Bosch mentioned.

A French press is a good way to brew it if you want a really crispy flavor in a cup, he said. Yet that crispy flavor can be tainted if there isn’t a coarse, consistent grind causing a “muddy” effect or what Bosch calls “eating the grounds”. This means that the ground coffee has passed through the strainer of the French press, allowing them to pour into a person’s cup.

“What happens when you put ice in a blender and start blending it?” It’s the same with a bladed grinder, ”Bosch said.

Bosch and Puterbaugh agree that a burr mill is superior to a blade mill.

“Invest in a good burr grinder,” Puterbaugh said. “This will make the coffee grounds uniform, which is what you want for a perfect extraction. “

Tip # 5: try additions beyond lore

Wells encourages coffee drinks to be bold with flavored additions.

“You can make your own concoctions. We asked baristas to make their own drink which we put on the menu, ”she said.

Cayenne pepper powder, chocolate syrup, and cinnamon are things that can be easily found in a home and added to a coffee.

“It’s always a good addition. It improves it a bit, ”Wells said.

At Sweeten Creek, Wells makes pumpkin sauce in-house that can be added to seasonal drinks.

At Farewell, milk substitutes have become a popular choice with oat milk, but Puterbaugh also likes to give customers the option to add artisanal additions, such as simple syrups. They are easy to make at home and easily change a flavor profile.

“We make all of our syrups in-house,” Puterbaugh said. “We have a seasonal one which is French toast – it tastes like French toast. Next, we have a honey rose latte which is basically boiling rose petals in honey and making a simple syrup.

Tip # 6: Store properly

Bosch cautions against large, mass-produced canned coffees because they can lose freshness more quickly once the aluminum seal is opened, he said.

“These coffees that you don’t know how long they’ve been in those cans,” Bosch said. “A lot of times when you pop the seal, you get the air of that ‘puff’ and the aroma blows away. It might only last 24 hours, the rest of the can is okay, but it’s nothing like freshly roasted and ground coffee.

Bosch recommends buying whole bean coffee and grinding it shortly before brewing for the best freshness.

“If you grind your coffee and take it home and the first day it tastes good, the second day it will already taste like it’s going flat. At the weekend it won’t taste like the first day after you grind it, ”Bosch said.

Once done, store the grounds and beans properly.

Refrigeration and freezing are not recommended. Often times, people put the beans in the fridge or freezer, which extracts moisture from the beans and can make the coffee “taste like a freezer,” he said.

“There is moisture in the coffee grounds and over time the beans get drier, gradually losing some of their flavor,” Bosch said.

Puterbaugh recommends using Fellow’s Atmos Vacuum Cartridge, which stores coffee in an airtight container.

National Coffee Day offers, valid on September 29 only:

7 eleven. Members of the 7Rewards Loyalty will receive free hot coffee of any size with the purchase of a fresh product at participating 7 ‑ Eleven stores. Plus, get free extra-large hot coffee with any purchase through 7 ‑ Eleven Delivery through the 7NOW app. One per customer. Exclusions apply.

Dunkin ‘. DD Perks members will receive free medium hot or iced coffee with any purchase. Limit of one per member. Exclusions apply.

Grind AVL. 10% reduction on a cup of coffee with the mention of this article.

Mosaic cafe. 10% discount on all coffee drinks.

Pastries from Old Europe. $ 1 off a cup of coffee with the mention of this item.

Sweeten the Creek coffee. $ 2 off every cup of coffee, regardless of size.

Starbucks. Bring a clean, empty, reusable mug (up to 20 fluid ounces) to coffee at participating stores to receive a free hot Pike Place Roast coffee.

Café Sommet Co., in partnership with Oatly. Summit Cafes will be giving away 75 free oat milk cappuccinos at each of their seven cafes. Only available on the Summit app.

The Times Bar & Coffee Shop. $ 2 off strong coffees all day.

Find other National Coffee Day offers here.

Does your cafe have discounts and specials on National Coffee Day? Send details to [email protected]