Hurrem’s Announces Entry into City’s Luxury Hospitality Sector Through Partnership with JW Marriott Mumbai Juhu | AFN News

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Hurrem’s announces entry into city’s luxury hospitality sector through partnership with JW Marriott Mumbai Juhu

Posted on August 9, 2021

Mumbai: Hurrem’s, the very first Indian brand of authentic Turkish baklava, part of Prime Foods and Confectionery LLP, is steadily growing to expand its presence in the country. The authentic Turkish dessert and confectionery brand has partnered with JW Marriott Mumbai Juhu to bring the Hurrem experience to the hotel’s most discerning guests. As the flagship of JW Marriott hotels in India, JW Marriott Mumbai Juhu is known for its exceptional hospitality and F&B experiences, making it a great place for Hurrem’s to bring their authentic Turkish dining experience closer to home. .

Commenting on the association Mr. Ahmed Farid, co-founder, Hurrem’s said, “We are delighted to bring Hurrem’s authentic Turkish desserts and sweets to one of the country’s most renowned hotels, JW Marriott Mumbai Juhu. Over the past year, we have judiciously grown our presence with several partnerships and launches to make the Hurrem experience more widely accessible to customers. We look forward to providing clients and visitors to the property with the most authentic Turkish dining experience in Mumbai!

Hurrem’s was launched in November 2019 with the main objective of bringing an authentic taste of Turkey to India. Since then, the brand has continued to take steps to make its offerings accessible to a wider audience. With the JW Marriott Mumbai Juhu partnership, Hurrem’s has taken a further step in this direction. The association also marks Hurrem’s entry into the country’s luxury hotel space, allowing the brand to reach a wider audience.

Hurrem’s signature offerings will be available through a dedicated In-Store Store (SIS) located at Bombay Baking Company, the hotel’s pastry shop and deli. The brand’s most sought-after offerings, including signature baklava, will be available in over fifteen varieties such as Pistachio Baklava, Havuc Dilimi, and Chocolate Hazelnut Baklava. Hurrem’s will also serve up a huge range of Turkish delicacies, chocolate coated lokums and various flavors of heavenly Trilece, for a relaxed afternoon at the bakery-deli.

Through this partnership, Hurrem’s also aims to achieve its goal of leveraging India’s rapidly growing gift industry and introducing a new trend in the high-end gift space, that of handcrafted Turkish food baskets and luxurious. These baskets of edible delicacies have grown in popularity, especially over the past year or so. Hurrem’s will therefore be offering pre-arranged and tailor-made baskets at JW Marriott Mumbai Juhu, suitable for all occasions, festivals, weddings and corporate events.

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Jamie Collins

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