The incident, which happened on Tuesday, was a protest coordinated with People for the Ethical Treatment of Animals (PETA). Cromwell is a longtime supporter of the group and serves as its “Honorary Director”. He was seen on a video released by the organization asking Starbucks to “stop charging more” for vegan milk.
Starbucks charges about 70 cents extra for a dairy alternative, which includes soy, coconut, almond and oat milks, according to the US city. The chain recently dropped the surcharge from its stores in the UK.
“My friends at PETA and I are calling on Starbucks to stop punishing kind, environmentally conscious customers for choosing plant-based milks,” Cromwell said in a PETA press release. “We all have a stake in the life and death question of climate catastrophe, and Starbucks should do its part by ending its vegan supplement.”
The incident appeared to last around half an hour before police arrived to clear the cafe in downtown Manhatte. Cromwell appeared to scrape the glue off his hand with a knife.
PETA has been speaking out on this issue for a long time. They recently asked Sir Paul McCartney to write an open letter to the company to former CEO Kevin Johnson asking his US sites to eliminate surcharges as they have done in the UK.
Cromwell was also nominated for an Oscar for his role as a farmer in the 1995 film “Babe.” He currently plays Ewan Roy in “Succession,” which airs on HBO. Like CNN, HBO is owned by Warner Bros. Discovery.