Kim Kardashian is often in the spotlight due to her fashion choices and her controversial split from Kanye West. The reality TV star is certainly no stranger to partnering with brands or promoting companies she loves on social media. However, his latest business partnership is one that makes a lot of sense.
In late May 2022, Kardashian revealed that she was now the chief taste consultant for plant-based burger company Beyond Meat. Her announcement caused many fans to take a deep dive into Kardashian’s vegan lifestyle.
How long has Kim Kardashian been vegan?
Kardashian has long been a fan of a balanced lifestyle. But in April 2019, she decided to shake things up and go meatless. In an Instagram video, Kardashian revealed “I eat everything plant-based when I’m home.”
She later revealed that a big part of her decision to switch to a plant-based diet had to do with battling psoriasis. Kardashian battled autoimmune disease for years. Kardashian mostly sticks to her vegan diet to minimize psoriasis flare-ups. But she still enjoys a few non-vegan treats once in a while.
One of Kardashian’s favorite treats is ice cream, which she’s been spotted enjoying on low-key dates with her kids and family. Occasionally, Kardashian eats Greek yogurt, which contains dairy, as well as sugary milkshakes from her favorite fast food restaurant, In-N-Out Burger.
Kim Kardashian recently became chief taste consultant for Beyond Meat
In late May, Kardashian unveiled a new partnership on social media. As “Chief Taste Consultant” for Beyond Meat, Kardashian will spotlight the plant-based protein company’s products. According to Bloomberg, Kardashian will work with Beyond Meat to share content in the company’s newsletter. It will also be featured in their new advertising campaigns.
Kardashian revealed she loves Beyond Meat because it’s inspired by how the products benefit “both people and the planet.” Bloomberg notes that Kardashian’s participation in the new campaign has already given Beyond Meat a boost, with shares reaching as high as 7%.
The SKIMS founder isn’t the only celebrity to work with Beyond Meat on ad campaigns. Over the years, stars like Kevin Hart, Snoop Dogg and Liza Koshy have all promoted the brand.
What are Kim Kardashian’s favorite vegan recipes?
Even though Kardashian isn’t 100% vegan all the time, she still likes to eat mostly plant-based when possible. Since going vegan, Kardashian has shared some of her favorite meals on social media. One meal, which she dubbed her all-time favorite, is a healthy yet satisfying feast of zucchini fries and a perfectly cooked Beyond burger.
Kardashian has a long-standing affinity for Mexican-inspired dishes. She loves to make tacos but replaces the traditional ground beef or chicken with Beyond Meat. Kardashian’s vegan taco recipe has been shared on social media and on her sister’s lifestyle website, Poosh, allowing fans to try her signature recipe for themselves. Although the tacos contain Beyond Meat, they also pack plenty of flavor from a blend of spices like cumin, oregano, and chili powder. Top tacos like Kardashian does — with dairy-free sour cream, sliced avocado, diced white onions and salsa.
In early 2020, Kardashian shared a plate of her tacos with Scott Disick, Kourtney Kardashian’s ex. On Kardashian’s Instagram, Disick shared his surprise at how good the vegan tacos were. In light of her new partnership with Beyond Meat, Kardashian will likely be sharing even more of her favorite recipes and meals in the months to come.
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