Vegan Foods

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Glebe Farm expands its line of oat drinks

Cambridgeshire-based oat producer Glebe Farm has expanded its range of oat drinks available at Morrisons stores in the UK.

The new listing comes four months after the oat drink maker won a legal battle against the Swedish company Oatly,after the latter claimed Glebe’s PureOaty milk alternative was too similar to his own product.

Glebe’s new range launched nationally and via its online store this week, supported by a brand refresh. Glebe Farm PureOaty Barista and PureOaty Creamy & Enriched retail from £1.80.

Barista is made with pure gluten-free oats from Glebe, water, sunflower oil and a trace of salt. Unlike similar products that use gums and additives to create frothy oat milk, Glebe achieves the same result with its new production process.

Creamy, enriched oat milk comes from the same starting point, but contains additional vitamins and calcium.

Rebecca Rayner, co-founder of Glebe Farm, said: “We couldn’t be more excited to bring our UK barista quality oat drinks to our customers.

“Plant-based milk is more popular than ever, driven by changing consumer tastes and health and sustainability considerations. Many people are increasingly looking to eat British foods and our oat milks tick all the boxes – especially with their best-in-class carbon footprint”

Glebe Farm’s innovation follows a series of other plant-based launches announced in Veganuary, including Ginsters expand its vegan rangeand coop expansion of Gro meat alternative ready meals range​.

Launch of OZO in Waitrose stores

thumbnail_Hello OZO

This week, meat substitute brand OZO also launched a new range of plant-based products in the UK, with an exclusive three-month partnership with Waitrose.

The range – consisting of Italian meatballs, seasoned minced meat and burgers – is available from most Waitrose stores across the UK.

Darcey Macken, managing director of producer Planterra Foods, said:We areWe’re excited to launch in the UK, as we continue to expand the plant-based category by offering family favorites that can easily be introduced into mealtime routines.

“Over the past two years, there has been a substantial change in the way consumers perceive not only their health, but also their impact on the environment. OZO was developed to meet these growing consumer needs.

OZO hoped to target the growing population of flexitarians eager to introduce more plant-based options into their diets.

Meanwhile, Swedish food technology company Nick’s got listings for its sugar-free vegan bars at WHSmith stores across the UK.