Vegan Foods

Launch of new vegan quiches and pies at a major UK retailer

Clive’s Pies has launched two vegan quiches and a pie exclusively at a major UK retailer.

The Devon-based brand, which has gone 100% vegan in 2020, has launched its new vegan products in Waitrose stores. These are:

  • Red Pepper and Harissa Quiche with Pumpkin Seed Crumbs (£4.25)
  • Broccoli and pesto quiche with cashews, basil and pumpkin seeds (£2.65)
  • Coronation Chickpea Puff Pie with Creamy Coconut and Apricot (£3.50)

All three products are plant-based, certified organic, and come in plastic-free packaging.

The vegan quiche even features a plant-based window instead of the traditional plastic, which Clive’s Pies says “sets us apart from the rest of the category.”

Innovation in the vegan quiche market

In a statement sent to Vegan food and lifeCatherine Shacklock of Waitrose said: “We are delighted to be the first supermarket to launch more of Clive’s great tasting plant-based products.

“Customer reviews of our current range of Clive show great loyalty and we are truly excited to share the next range of deliciously innovative developments with them.”

Craig Blackborough, NPD Manager at Clive’s Pies, added, “Product development at Clive’s is a unique experience. Our new red pepper Harissa quiche was created to be shared.

“We created the product based on trending flavor profiles to make it something you’ll want to share with family, friends and co-workers.

“Love is on the ingredient list of every product, and we put a lot of love and care into creating our products.”

A sustainable approach to packaging

The new plant-based window was designed with sustainability in mind, so the products are environmentally friendly and ethical.

Regarding the development of this new packaging, the Clive’s team explains: “We are very proud of the appearance of our products, but customers could not see the pies well before opening the box. We wanted to open a window to our new red pepper and harissa quiche and our reworked broccoli and pesto quiche so everyone could see the delicious new fillings.

He is a natural and renewable material, certified domestic and industrial compostable and easily recyclable with paper. So we have a window and we always respect the planet wherever we can.

Want a pie but prefer to make it yourself? Discover our top 30 sweet and savory vegan pie recipes