Chocolate Industry

Lidl Gears Up To Launch Largest Collection Of Advent Calendars Yet

Photograph courtesy of Lidl

As the prices of groceries and most goods and services continue to rise, shoppers this holiday season will be looking for deals that allow them to indulge themselves without breaking the bank. Fortunately, the advent of German discounters Lidl and Aldi’s wine, beer, chocolate and cheese collections will allow them to do just that.

Lidl recently announced that its largest selection of Advent calendars will hit its more than 160 stores across the United States on November 3. new product that offers 24 days of wines, including red, rosé, sparkling and white grape varieties. The wine-filled calendar is available at stores where permitted by law.

“There is no better way to celebrate the holiday season than to delight your senses every day with one of our exclusive food-themed Advent calendars” Stefan Schwarz, product manager at Lidl in the United States, said on the company’s website. “We look forward to launching our largest selection of holiday advent calendars yet to bring the holiday season onwards on November 3rd. “

Other Lidl vacation offers include the Hot Sauce Advent Calendar ($ 14.99); 12 Christmas beers ($ 34.99); Ilchester Cheese Advent Calendar ($ 14.99); Mixologist Advent Calendar $ 49.99; a Disney-themed calendar ($ 24.99); Godiva 12 Day Christmas Advent Calendar ($ 6.99); and Victor Allen’s Coffee Calendar ($ 9.99).

Offers are in line with Aldi Advent Calendar Offers. Last year, WGBI spoke with Joan Kavanaugh of Aldi, based in Batavia, Ill., Vice president of national purchasing, who said the level of success Ali has had with her first wine advent calendar in 2018 was particularly unexpected. We were really blown away by the response from our customers, which is why we have continued to expand the offering every year, ”she said at the time.

This year, Aldi is launching its Advent calendars, including its coveted Wine Collection Advent Calendar, on November 3rd. The Advent Wine collection will cost $ 59.99; however, prices may vary by location, notes the retailer’s website. Aldi adds that curbside pickup and delivery for its Advent calendars also differ by location.

Other Aldi 2021 Advent calendars include beer; a sparkling wine countdown until New Year’s Eve; Connelly’s 12 Days of Irish Cream; Café Barissimo; Emporium Selection cheese; Chocolate; several calendars with Moser Roth confectionery; and a variety of children’s themed calendars.

And with new research showing just 12% of shoppers plan to cut vacation spending this year – despite soaring prices – boozy, cheesy and chocolate advent calendars are all the more likely to cut back on holiday spending. discretionary consumer spending.


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