The company is approaching its centenary with new goals that reinforce its commitment to using the highest quality ingredients while protecting the environment.
NEW YORK, December 2, 2021 / PRNewswire / – Taking its focus on pure good to the next level, Loacker, the world’s leading wafer brand known for delicious wafers, pastries and chocolates, announces its accelerated sustainability plans for 2022 and beyond, including including the goal of 100% sustainable cocoa by 2025. For more than 95 years, the family business established in the heart of the Italian Alps has been committed to using pure, premium quality ingredients, while striving to make what it takes as a member of the business community.
Loacker announces accelerated sustainability goals leading to its 100 anniversary
âAs a company, we’ve put the best ingredients first and have taken care of the world around us and each other for almost a century,â said TJ Rooney, President of Loacker United States. “With the start of a new year, we recognize that the need for sustainable products and practices is more critical than ever, which is why we will continue to go above and beyond with every product and decision we make.”
In accordance with its mission to “make people all over the world happy with pure and healthy good”, Loacker strives to maintain its products at the highest level of quality. This includes the use of the best raw materials from sustainably grown resources and the careful processing of products without artificial additives.
New commitments in Loacker’s sustainable development journey
As part of Loacker’s increased commitment to the quality and traceability of its raw materials and sustainable practices, it recently obtained non-GMO project verification for its Quadratini and Classic product lines. It is a decision that reinforces the company’s commitment to sustainable agriculture, high quality ingredients of certified origin and transparency about what goes into its products.
In addition, Loacker announces that it is committed to:
source 100% certified cocoa by 2025,
source of cocoa and other ingredients without deforestation and without conversion by 2025
commit 600 acres to fertilizer optimization by 2022.
Pure Goodness starts with pure, sustainably sourced ingredients
All Loacker products are made with ingredients of certified origin, supported by the company’s investment in long-term partnerships that provide fair working and living conditions for cocoa and vanilla farmers in Madagascar, Ecuador and the Ivory Coast. Loacker’s commitment to premium quality ingredients while respecting both nature and the people involved in the entire production process is demonstrated by key initiatives, including:
Loacker’s Sustainable Cocoa Project uses only ethically sourced and sustainably produced chocolate. Thanks to the collaboration with two cooperatives of Ivory Coast and Ecuador, Loacker is able to guarantee the best cocoa flavor, sustainability and control of the supply chain as well as a level playing field for farmers and fair payments.
The Noccioleti Italiani project enables Loacker to secure the supply of 100% herbicide-free Italian hazelnuts and has encouraged the introduction of hazelnut orchards into new areas through long-term agreements with 80 farms in six different regions in the north and south. center Italy. Earlier this year, Loacker sustainably harvested its 1 millionth hazelnut.
The Milk of the Alps Initiative dries milk and whey for Loacker’s fine chocolate and creams, using non-GMO alpine milk sourced directly from the surroundings of Loacker in the Alps, where small dairy farmers raise a small number of cows.
The Madagascar Vanilla Project works directly with small groups of local farmers north of Madagascar, promoting development through positive community and ecological activities and ensuring the exceptional quality of the precious vanilla beans used in the creation of Loacker products.
For more information on Loacker’s continued efforts to create the best taste using the highest quality natural ingredients while innovating new ways to source and grow ingredients, visit Loackerusa.com
Loacker is an Italian family owned Wafers & Chocolate company known for the # 1 wafer brand in the world and its delicious pastries and chocolates. Founded in the heart of the Italian Alps over 95 years ago, the geography of Loacker’s origins (Mount Sciliar in the South Tyrol Dolomites of the Italian Alps) is significant as it embodies the brand’s natural values ââand unique sourcing in ingredients. Since the creation of the company, the Loacker family has always had the greatest respect for their natural environment. Italian hazelnuts freshly roasted by Loacker in Noccioleto (hazelnut trees), with real Bourbon vanilla pods from RÃ©union and Madagascar, Loacker aims to create the best taste using the best quality natural ingredients.
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