Modern Kitchen updates a staple with its animal-free cream cheese
LOS ANGELES, September 30, 2021 / PRNewswire / – Modern kitchen, a new brand of The urgent business, has just modernized the dairy aisle. The brand’s first product, Animal-Free Cream Cheese, offers a delicious option that offers the high taste and creamy texture of traditional cream cheese. and is better for the planet. Modern kitchen cream cheese, the second product of The Urgent Company, will be available in three chef-inspired flavors this fall and is naturally lactose-free, hormone-free and cholesterol-free. The launch of Modern kitchen marks the first cream cheese made from Perfect day Animal-free milk protein and for the first time consumers will be able to enjoy a cream cheese that protects the future climate without compromising taste and texture.
The urgent business uses innovative advances in science and technology to rethink food and have less impact on the planet. The company’s first brand, Brave robot ice cream debuted in 2020 and met immediate demand. Now available in over 5,000 grocery stores nationwide and with one million pints sold, Brave robot quickly became the first growth driver for the vegetable ice cream category (Source: IRI Total US Food – 12W).
âWe are delighted to see our second brand, Modern Kitchen, available to consumers. We’re sure they’ll love the taste and texture just as much as their favorite cream cheese (and they’re probably about to have a new favorite!), ” Remarks Paul Kollesoff, co-founder and CEO of The urgent business. âBy applying science and technology, we are able to create better versions of the same dairy products that consumers love. And of course, it’s more durable than other options on the market because that’s exactly what we do! “
âI’ve dreamed of animal-free cream cheese for years, and we’ve finally unlocked the flavor and texture that makes traditional cream cheese so good,â says Perfect day CEO and co-founder, Ryan pandya. âWe are delighted to bring Modern Kitchen to consumers who are eagerly awaiting more products made with Perfect Day. “
With planet-friendly options in demand, Modern kitchen animal-free cream cheese comes in flavors inspired by the modern chef. Strawberry, Spring onion + The Chive and Harissa Pepper varieties are now available for presale on modern.cooking ($ 30/ 3 pack). For Southern Californians, Modern kitchen will also launch in select stores in the coming months. The brand will debut this weekend by sponsoring Brooklyn bagelfest where he will serve bagels coated with Modern kitchen cream cheese.
Visit the brand website or Instagram @mangermodern to find out more and find out when it arrives at local retailers.
ABOUT THE COMPANY URGENT
The Urgent Company is a new breed of CPG business, with a unique focus on the next generation of consumer brands that harness the latest innovations and science to create revolutionary, delicious and sustainable animal-free foods with less impact on the planet. . The Urgent Company made its market debut with the launch of Brave Robot, a revolutionary non-animal whey protein ice cream from Perfect Day, which uses science and a bit of technology to take animals out of the equation. without sacrificing the indulgent dairy taste and texture. The Urgent Company strives to be different, while making a difference. They exist for the future and believe that if things don’t change now, there will be nothing for tomorrow. Visit theurgentcompany.com to learn more.
ABOUT THE PERFECT DAY
Founded in 2014 by bio-engineers Ryan pandya and Peroumal Gandhi, Perfect Day is on a mission to create a smoother, greener future through the thoughtful use of biology. Leveraging expertise in bioengineering, food innovation and consumer products, Perfect Day helps businesses large and small to develop, scale and commercialize next-generation products that meet consumer demands. and defend a path to a sustainable future.
The company’s flagship product, the world’s first precision fermentation protein, debuted in 2020. Instead of relying on cows, Perfect Day uses microflora to create proprietary protein without animals. Perfect Day protein can be used in a range of products to deliver the same taste and texture without compromise. a Third party reviewed life cycle assessment (LCA) to ISO standard found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97% and non-renewable energy consumption by up to 60%, compared to conventional production methods. To learn more, visit perfectday.com or follow Facebook, Twitter, Instagram, and LinkedIn.
Contact: Daley michael, Krupa Consulting
[email protected] / 212-226-2922
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SOURCE Modern Kitchen