Chocolate Industry

NCA reveals Americans’ favorite Halloween treats

Halloween is the biggest candy-selling party on the calendar for American manufacturers, generating a significant portion of the revenue.

With more than 50% of Americans now vaccinated against COVID-19, the mood for this season is upbeat and the NCA got the ball rolling by revealing Americans’ favorite treats for Halloween 2021.

In a 2010 online national survey conducted by Analytics on behalf of the NCA, it was found that Americans prefer chocolate (60%) to non-chocolate (40%) in their pumpkins, so it’s not surprising make chocolate the preferred option, followed closely by Americans’ second choice: gummy candies. Americans’ third choice is classic sweet corn, the NCA said.

While there is some debate over how best to enjoy classic sweet corn, most Americans say they enjoy the whole piece of sweet corn at once (52%), while 31% of people start with the narrow white end and 17% of people start with the wider yellow end.

Some more fun facts for the Halloween season:

  • 82% of people – and 93% of young parents – plan to celebrate Halloween this year.
  • 80% of Americans plan to do a trick-or-treat in 2021.
  • 82% of people are confident that they will find safe and creative ways to celebrate the Halloween season.
  • 79% of Americans say they plan to fill a bowl with Halloween candy this season.

For more information on navigating the Halloween season, visit for Halloween inspiration, including safety tips, fun facts, and suggestions on how to celebrate safely. and creative.