June 16, 2022 — DouxMatok and Batory Foods have announced a commercial agreement with Batory Foods for the distribution of Incredo Sugar, the market‘s only reduced-sugar product made with real cane sugar. Starting this month, Batory Foods will add the product to its portfolio and begin distribution in North America. Kelly Thompson, Senior Vice President of DouxMatok and Head of North America, says FoodIngredientsFirst what this agreement means.
“This will give DouxMatok an additional sales channel to expand our customer base and distribution opportunities, in addition to our direct sales channels,” she says.
“The partnership will allow us to reach their network of customers in North America who are looking to reduce sugar in bakery and confectionery products,” adds Thompson.
“We have a commercial solution and the ability to meet changing consumer demand for low-sugar products,” says Thompson. “We expect other products using Incredo Sugar to be launched this year. We are also currently working to expand our presence in Europe and Asia,” Thompson also reveals.
Reach a larger market
Thompson explains that Incredo Sugar has been available in North America for over a year. However, since Batory Foods has a long history in the industry, this is the first time it will be available to such a broad customer base.
This partnership is one of the many advances that DouxMatok has made in new markets since the beginning of the year. In January, DouxMatok announced, in collaboration with Blommer Chocolate Company, a chocolate chip with 50% less sugar using Incredo Sugar.
Around the same time, DouxMatok and Blommer also announced that they had teamed up to produce a reduced-sugar chocolate coating in milk, dark, and white chocolate flavors.
“We are delighted to be working with Batory Foods and the partnership will allow us to reach their network of customers in North America who are looking to reduce sugar in bakery and confectionery products,” continues Thompson.
What is all this excitement?
According to DouxMatok, Incredo Sugar can deliver the same level of sweetness as regular sugar with 50% less sugar without compromising taste or texture.
The partnership with Batory Foods will allow even more consumers in North America and the United States to prioritize health and nutrition while satisfying the desire for delicious, sweet foods.
Vince Pinneri, President of Batory Foods, says “Adding an innovative solution like Incredo Sugar to our ingredient portfolio provides us with a great opportunity to meet the growing demands of consumers and food brands looking for products to both tasty and efficient. nutrition.”
What the future holds
Innova Market Insights reports that 53% of global consumers say they have taken steps to improve their health and wellbeing. At the same time, the Centers for Disease Control (CDC) has reported that more than 50% of adults in the United States have diabetes or prediabetes.
Thompson also said that DouxMatok is constantly researching and developing ways to improve Incredo Sugar. Not just in terms of taste and sugar reduction, but also in terms of labeling, cost, effectiveness and sustainability. “You can expect to hear more about this later this year,” he concludes. “There are a lot of exciting announcements to come.”
By William Bradford Nichols
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