Whey Finance

NFL’s Luke Kuechly joins $6.5M Series A for Momentous – Sportico.com

Backed by a roster of athlete-investors, performance supplements company Momentous recently raised $6.5 million in Series A funding as it seeks to expand its customer base into mainstream consumers.

DSM Venturing led the round, which followed Momentous’ 2021 merger with Amp Human. Co-founded by former USC and NFL center Jeff Byers, Amp Human’s primary offering was a lotion, built around sodium bicarbonate, aimed at boosting performance and recovery in athletics. ‘elite. Momentous, on the other hand, offered a more comprehensive line of products, including whey protein and omega-3s. The combined company, which Byers leads as CEO, has 150 customer teams in college and professional sports.

Investors in the company include current and former NFL players Luke Kuechly, Kyle Rudolph and Ndamukong Suh. It also features NBA players Jrue Holiday and Al Horford and other competitors ranging from skateboarder Rob Dyrdek (a co-founder of Momentous) to marathon runner Des Linden. Climber Alex Honnold has also invested in Momentous.

Kuechly said the extra space has always been important to him. The former seven-time Pro Bowl linebacker welcomed the opportunity to invest in a nutrition brand that the company says will help football players while supporting one of his former Byers teammates.

“It was the best of both worlds for me,” he said in a video interview.

Byers hopes to leverage the company’s athlete support, as well as its ties to scientific experts, to create more health-focused products for non-professionals. Along with the funding, Momentous is partnering with Hologram Sciences, a DSM-backed company specializing in personalized nutrition.

“I’m really passionate about how we take this elite athlete approach to the consumer,” Byers said. “We are building a product that is a systematic approach to high performance that leads people to the right products.”