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Optimum Nutrition® 5 Week Fitness Challenge Building Better Lives Promotes Access to Fitness in Underserved Communities


Wide receivers Davante Adams and Justin Jefferson call on fans and followers to support fitness for all

DOWNERS GROVE, Illinois., June 2, 2021 / PRNewswire / – Optimum Nutrition®, maker of 100% Gold Standard Whey Protein and other popular fitness nutritional supplements, unveiled details of its 5 week fitness challenge for a better life today. Building a better life is a nationwide program focused on a goal to raise awareness of disparities in access to fitness and provide fitness resources in underserved communities. The challenge, defended by pro football receivers Davante Adams and Justin jefferson, provides free and expert online fitness and nutrition resources and educates and supports the public about sustainable fitness resources in their respective hometowns of East of Palo Alto, California and Sainte Rose, Louisiana.

Optimum Nutrition®, maker of 100% Gold Standard Whey Protein and other popular fitness nutritional supplements, has unveiled its 5-Week Building Better Lives Fitness Challenge, which provides free and expert resources for fitness and fitness. nutrition at ONBuildingBetterLives.com. Challenge participants can earn points to help support the installation of sustainable fitness resources in underserved communities.

“No one should feel like their fitness goals are out of reach,” said Sarah lombard, brand marketing director for Optimum Nutrition®. “Our Building Better Lives program aims to facilitate access to fitness in underserved communities. We are delighted to partner with Davante Adams and Justin jefferson, who channel their competitive spirit into a friendly rivalry to raise awareness of the need in their hometown. “

Fans and supporters who participate in the free fitness challenge can lend their support to Davante Adams and Palo Alto East or for Justin jefferson and Holy rose in two ways:

Based on the public support shown throughout the challenge, each community has the opportunity to win the installation of permanent outdoor fitness equipment through Optimum Nutrition®.

Free expert coaching and online education

Anyone inspired by the Building Better Lives program’s mission to improve access to fitness can participate in the Optimum Nutrition® 5 Week Fitness Challenge by visiting ONBuildingBetterLives.com throughout the month of June. Each week, Optimum Nutrition will publish fitness and wellness resources, including downloadable videos and tip sheets. Free content will include a variety of cardio and strength training exercises, nutritional advice, and body-mind wellness practices. Adams and Jefferson will each contribute content suitable for all fitness levels, and challenge participants will recognize other celebrities and notable names in the sport among the hosts.

“Providing free and easily accessible expert advice and coaching is one way to bridge the disparities in access to fitness resources,” Lombard said. “With our network of certified personal trainers, professional athletes, registered dietitians and more, we will help guide people who are at any point in their fitness journey with quality information and advice. entertaining workouts. “

Whenever someone participates in a fitness activity, or shares on social media using designated hashtags, the Building Better Lives community of user’s choice will be one step closer to earning fitness equipment. permanent exterior funded by Optimum Nutrition®.

Community champions help their hometown

Division rivals Davante Adams and Justin jefferson are the community champions who are leading the awareness effort for the 5 Week Fitness Challenge.

Davante Adams (# TeamONE7) is set to start its eighth season playing professional football in Green Bay, Wisconsin. He grew up in East of Palo Alto, California, and attended Palo Alto High School. As a child his goal was to become a professional athlete and he attributes his commitment and access to the sport to a way to overcome obstacles.

“Growing up in Palo Alto East has its challenges, ”said Adams. “I grew up with the support of the community to help me stay out of trouble and focus on my goals. I am proud to partner with Optimum Nutrition to bring fitness resources to my community and hope my fans will support me and Palo Alto East. “

Justin jefferson (#TeamJett), begins his second season playing in Minnesota, grew up in Sainte Rose, Louisiana. Despite the challenges of poverty and crime, Holy rose has produced extraordinary professional athletes, including Jefferson.

“I want to give people in my community hope and positivity,” Jefferson said. “Work with Optimum Nutrition to bring more fitness resources to Holy rose will make a difference in people’s lives. I want this fitness equipment to go in the new Ed Reed Park in Holy rose, and I hope my fans will help me. “

To support the athletes and their hometowns, fans can post to social media with #ONBuildingBetterLives and # TeamONE7 (Adams) or #TeamJett (Jefferson), or credit their engagement with fitness and wellness content on ONBuildingBetterLives.com to the team of their choice.

The Building a Better Life program

Optimum Nutrition® announced the Building Better Lives program and its first Community Champions in May. Based on its belief in the transformative power of fitness, Optimum Nutrition® created the program to improve access to fitness resources – ultimately making a difference in people’s lives, helping to bridge the gaps in underserved populations and supporting the goal of a more diverse and inclusive fitness industry. .

Building Better Lives is an ongoing national goal-driven program, and Optimum Nutrition® intends to expand the reach of the program to other communities in 2022 and beyond.

To learn more about the Building Better Lives program, athletes and communities, and to participate in the Fitness Challenge, visit ONBuildingBetterLives.com.

Optimum Nutrition® was created in 1986 to meet consumer demand for consistent quality in sports nutrition. The company is also known for anticipating constantly changing customer needs and meeting the demands of a dynamic market with innovative products. With three state-of-the-art manufacturing plants based in United States and in the UK, Optimum Nutrition® manufactures items in every product category, including nutrition bars, protein powders, ready-to-drink shakes and drinks, energy products, multivitamins, and other health and wellness items. be who support a healthy lifestyle. Optimum Nutrition® GOLD STANDARD 100% WHEY ™ is universally recognized as one of the best-selling whey protein powder products in the world. Optimum Nutrition® products can be found everywhere United States in nearly 10,000 independent natural and specialty retail stores, gyms, fitness centers and most online retailers. Optimum Nutrition® products are also sold in more than 120 countries around the world. For more information visit: www.optimumnutrition.com.

Optimum Nutrition (PRNewsfoto / Optimum Nutrition)

Optimum Nutrition (PRNewsfoto / Optimum Nutrition)



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