Whey Finance

Perfect Day falls into the protein powders category, further demonstrating the nutrition and performance of its animal-free protein


Animal Free Whey Protein Powder Brings Smoother, Greener Options To The Global Sports Nutrition Industry

BERKELEY, Calif., November 16, 2021 / PRNewswire / – Perfect Day, Inc., creator of the world’s first animal-free dairy protein, today announced its entry into the sports nutrition market, bringing unmatched innovation, performance and durability to this top – space for growth. The launch further validates the alternative protein leader’s ability to market animal-free ingredients on a large scale with expansion into Asia and the launch of two new brands.

California Performance Co.

The introduction of this ready-to-mix (RTM) line puts Perfect Day’s flagship ingredient at the forefront, providing consumers with the taste, performance and nutrition of conventional whey protein powder, but with a fraction of the environmental impact. The new category will be inaugurated by a flagship partner Natrève, the world’s leading plastic and carbon neutral wellness company, and California Performance Co., the new brand of The Urgent Company.

“After highlighting the functionality of our proteins in cream cheese, ice cream and bakery products, this new category highlights its nutritional superiority. We have developed this new line of products for traditional consumers of whey protein and vegetable protein, and above all, for anyone who cares about their health and that of our planet, “said Ryan pandya, Co-Founder and CEO of Perfect Day, Inc. “It’s an incredibly exciting time for Perfect Day as our animal-free dairy ingredients find more commercially viable uses in new product categories and now on new continents, so that we are entering three global markets in a critical step towards our vision of a more equitable, resilient and diverse food system for all. “

Natreve is Perfect Day’s premier partner in the category, announcing today WITHOUT WET, a protein powder for those looking to elevate their wellness journey with a product that delivers the taste, texture, and nutritional benefits of whey protein while meeting their environmental and health ideals. The protein powder is molecularly identical to conventional whey, but made by precision fermentation, providing all the nutritional benefits and a smaller environmental footprint (made with proteins that generate up to 97% less greenhouse gas emissions. greenhouse than conventional production methods). Perfect Day and Natreve came together around deeply shared values ​​to create change through business by putting sustainability at the forefront. Their collaboration enables them to move forward towards their common goal of creating a smoother and greener future.

“Natreve’s mission is to provide well-being to everyone, inside and out. As the world’s first plastic and carbon neutral wellness company, we are fast becoming the most sustainable wellness brand in the world. Our partnership with Perfect Day and the launch of MOOLESS allows us to provide even more options for consumers to invest in their health, while protecting the health of our planet, ”said Roland radu, CEO of Natrève.

Each serving of MOOLESS contains 20 grams of protein and a full spectrum digestive enzyme to support daily performance and well-being. It is perfect for those who care about climate change and creating a better future while looking to fuel their daily lives. MOOLESS will be available in four delicious flavors: vanilla cupcake, chocolate fudge brownie, cookies and cream, and strawberry shortcake.

California Performance Co., led by The Urgent Company, a consumer-oriented subsidiary of Perfect Day, will for the first time ever expand its pet-free product offering to customers in the United States, as well as internationally, selling direct to consumers in Singapore and Hong Kong. This is the first international launch of The Urgent Company and Perfect Day brand, and includes three flavors that are lactose-free, hormone-free and soy-free.

ABOUT PERFECT DAY, INC.
Founded in 2014 by bio-engineers Ryan pandya and Peroumal Gandhi, Perfect Day is on a mission to create a smoother, greener future through the thoughtful use of biology. Leveraging expertise in bioengineering, food innovation and consumer products, Perfect Day helps businesses large and small to develop, adapt and market next-generation products that meet consumer demands and champion a path towards a sustainable future.

The company’s flagship product, the world’s first precision fermentation protein, debuted in 2020. Instead of relying on cows, Perfect Day uses microflora to create proprietary protein without animals. Perfect Day protein can be used in a range of products to deliver the same taste and texture without compromise. a ISO-compliant life cycle assessment (LCA) found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97% and non-renewable energy consumption by up to 60%, compared to conventional production methods. To learn more, visit perfectday.com or follow Facebook, Twitter, Instagram, and LinkedIn.

ABOUT NATREVE
Launched in 2019, Natrève is a mission-driven, ocean-facing, premium wellness company dedicated to delivering the highest quality, innovative products to help you Eat well and do good. Natreve is proud to be the first in the world plastic and carbon neutral wellness company, with the vision of becoming the most sustainable wellness brand in the world. Protein powders include Whey, vegan, and Keto options available in unique and decadent flavors such as French vanilla wafer, fudge brownie, and more. The wellness series offers scientific drink mixes, including Less stress, Immune strength, and Sleep peacefully. To learn more, visit www.natreve.com, or follow LinkedIn, Facebook, Where Instagram.

ABOUT THE COMPANY URGENT
The Urgent Company is a new breed of CPG business, with a unique focus on the next generation of consumer brands that harness the latest innovations and science to create revolutionary, delicious and sustainable animal-free foods with less impact on the planet. . The Urgent Company made its market debut with the launch of Brave Robot, a revolutionary non-animal whey protein ice cream from Perfect Day, which uses science and a bit of technology to take animals out of the equation. without sacrificing the indulgent taste and texture of dairy. The Urgent Company strives to be different, while making a difference. They exist for the future and believe that if things don’t change now, there will be nothing for tomorrow. Visit theurgentcompany.com to learn more.

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WITHOUT WET

WITHOUT WET

Perfect day logo

Perfect day logo

Cision

Cision

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SOURCE Perfect day