Vegan Foods

Phoebe Bridgers Vegan HomeState Taco Benefits Los Angeles Kids

Grammy Award-winning indie rock musician Phoebe Bridgers has teamed up with LA’s HomeState restaurant to launch a limited-time vegan taco. The new menu item was created as part of the restaurant’s Band Taco program, which brings together music and tacos to support nearby communities. For every taco purchased, $1.25 goes directly to CASA/LA, a community organization that advocates for children and families in LA County’s overburdened child protection and juvenile justice systems.

The children and youth served by CASA/LA come from historically underserved populations that have experienced racial disparities and structural inequalities that lead to poverty, neglect and abuse. CASA volunteers work with a foster child to build a relationship of trust, ensuring children and their families have equal access to support and resources in the areas of education, health and housing.

Benefiting CASA/LA, the vegan taco — dubbed “The Maxine” after Bridgers’ pug, who often makes appearances alongside him in social media posts, interviews and photo shoots — is made up of black beans, shiitake mushrooms, avocado, caramelized onions and crispy corn strips served on a Kernel of Truth corn tortilla. The limited-time menu item is available at all five HomeState locations in Los Angeles (Pasadena, Hollywood, Highland Park, Playa Vista and Sherman Oaks) through November 22.

“HomeState is one of my favorite local restaurants,” Bridgers said in a statement. “Maxine and I should probably be cut off from our breakfast tacos by now.”

Vegan tacos to help those in need

Launched in 2015, HomeState’s Band Taco program brings together music and tacos, developed alongside an artist, and original artwork commissioned by a local graphic designer. Since its inception, the program has partnered with Spoon, Questlove, The Marías, and Vampire Weekend, among others, and has raised over $250,000 for local charities.

In 2020, Los Angeles-based Chicano psych-soul band Batman also created a vegan taco in partnership with HomeState as part of the restaurant’s Band Taco program. The Chicano Batman taco featured soyrizo, potato, guacamole, salsa verde and was served on an organic corn tortilla.

This time, the partnership aimed to raise money for organizations working to help communities in need: all proceeds from the taco went to the nonprofit Watts Empowerment Center (which helps low-income families and children living in Watts housing projects) and No Us Without You (which works to feed undocumented workers, primarily those in back-of-the-house positions in restaurants impacted by COVID-19).

Celebrities promote vegan products

In recent years, celebrity ambassadors for vegan products have become commonplace. Recently, vegan actress Daniella Monet invested in Italian comfort food brand Sunday Supper because of her family-friendly approach to frozen vegan meals. In addition to Sunday Supper, Monet is an investor in vegan snack brand Outstanding Foods and Sugar Taco, a growing chain of vegan restaurants in the Los Angeles area.

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In June, Kourtney Kardashian and Travis Barker took part in vegan brand Daring Foods’ new “Saucy” campaign for its vegan chicken. As part of the campaign, Barker and Kardashian had buckets of plant-based chicken in hand as they stepped out of their limo to embark on their “stay” at West Hollywood’s famed Chateau Marmont. Once there, the duo feasted on Daring’s vegan chicken. Kardashian and Barker share Daring’s mission to create a better food system by replacing chickens with plant-based alternatives.

That same month, actress Laura Prepon, best known for her iconic roles as Alex Vause on the hit series Orange is the new black and like Donna Pinciotti on That 70s show— has partnered with dairy brand Saputo Dairy USA to launch its first line of vegan cheeses in stores nationwide this year. The international dairy company decided to venture into the world of vegan cheese after following growing consumer trends towards dairy-free products.

Vegan actress and influencer Tabitha Brown kicked off her career by teaming up with brands to promote their products, which began when she posted a video of herself enjoying a vegan TTLA sandwich (bacon tempeh, tomato, lettuce and avocado) from Whole Foods. Brown has since turned her social media fame into several projects, including working with seasoning brand McCormick to develop her Sunshine seasoning. The limited launch of this seasoning sold out immediately last year, prompting McCormick to bring Sunshine Seasoning to stores as part of a wider rollout earlier this year to meet demand.

For the latest vegan news, read:
New York Mayor Eric Adams Welcomes Slutty Vegan to the City
Billie Eilish and Maggie Baird will receive an environmental award for their vegan work
Reducing meat consumption by 80% means Canada could reach net zero

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