To drive home the important message that chickens aren’t ours for food, PETA’s new guerrilla marketing campaign, the “Hell on Wheels” chicken truck, will be criss-crossing the country and making appearances near various food festivals. , Chick-fil-A restaurants and bustling downtown areas. The big truck is covered in shocking images of chickens destined for the slaughterhouse, and it makes sounds of chickens in distress as well as a subliminal message telling people to “go vegan”. This interactive, mobile installation is a protest on wheels, a call for people around the world to give a giggle on chickens, arguably the most abused animals on the planet.
A child who stopped to look at the truck said it was “really sad” and the chickens “looked enslaved, like they were being abused”.
The “Hell on Wheels” chicken truck drove through Norfolk, Virginia recently.
PETA’s Revolutionary ‘Hell on Wheels’ Chicken Truck Gives Food for Thought
Chickens are intelligent, social and sensitive individuals, but they are the most abused animals on the planet. They talk to their chicks while still inside the shell and have unique calls to warn others of danger from the ground or air. They understand cause and effect relationships and understand that objects still exist even after being hidden. They can experience love, joy, sadness and pain. But from the moment they hatch, billions of chickens raised each year for food suffer greatly, simply for a fleeting taste of flesh.
Chickens are slammed into small crates and trucked to slaughterhouses in all extreme weather. Hundreds of millions have their wings and legs broken from rough handling, and millions die from the stress of travel. In slaughterhouses, their legs are chained, their throats are slit, and they are immersed in boiling water to remove their feathers. Almost all chickens are still conscious when their throats are cut, and many are literally scalded to death in pools of feathers after missing the cutthroat.
The truck will be filled with free flyers filled with information about going vegan: the best thing you can do for chickens, other animals and the environment. The truck will also sport a QR code that people can scan with their phone to find out more.
Here’s what you can do for chickens used for food
Animals are unique individuals with their own wants and needs. The idea that humans have the right to exploit them is rooted in speciesism, the mistaken belief that one species is more important than another. When we see all animals as worthy of respect, we understand that we must change our personal choices in order to stop contributing to their suffering. Train vegan not only saves chickens and other animals immense suffering, but it’s also a great thing to do for the environment and your own health.
Fortunately, it’s easier than ever to go vegan. PETA will even help you do that.
We’ve got some great recipe ideas and tips on vegan options in restaurants that will help you bring compassion to your plate.