Five-time CrossFit Games champion Mat Fraser with The Buttery Bros. Heber Cannon and Marston Sawyers sign deal to bring their Podium Nutrition brand to GNC
COLLEGE STATION, Texas, September 23, 2021 / PRNewswire / – Podium Nutrition, the new sports nutritional supplement company formed by five-time CrossFit champion Mat Fraser, “The Buttery Bros” Heber Canon and Marston Sawyers, industry veteran Paul Haverland and Jeremy Osborne, today announced that it has entered into an exclusive retail partnership with the world’s leading health and wellness retailer, GNC. Podium products will be available online at GNC.com and in all GNC stores across United States.
Podium Nutrition and GNC Announce Exclusive Retail Partnership.
Podium launched on its own website earlier this month and received a huge sold-out reception. The brand currently produces FUSE (a pre-workout), Hydro + Salt (a combo of BCAAs and electrolytes) and whey protein offerings in various flavors. All products have been carefully formulated for anyone looking for better performance and results in the gym, from novices to elite athletes. Podium also offers full transparency with all product ingredients to avoid any issues with competitive athlete testing protocols.
“The podium is all about chasing and being your best, whether you’re looking for a physical podium or not,” said Fraser. “This is the approach we take with the brand, so we wanted to partner with the best retailer in our industry to be a part of our launch.”
The Podium team worked for almost a year with GNC to bring this revolutionary partnership to fruition.
“I have worked with GNC for over a decade and have never seen so much focus and enthusiasm around a brand,” said Haverland. “We are working closely with a dedicated team within both companies to make Podium one of the biggest launches in industry history.”
Josh burris, CEO of GNC, adds, “We are delighted to launch this exclusive partnership with Podium to bring its line of premium nutritional products designed by athletes, for athletes, on GNC shelves across the country. At GNC, we are committed to helping consumers live well and crush their personal goals, and are excited about Podium’s shared alignment with this vision. This launch will strengthen our ability to provide athletes with the support they need to achieve their peak performance.
Podium sponsors include Justin medeiros, winner of the NOBULL CrossFit Games 2021 and “Fittest Man on Earth” title, as well as online sensation CrossFit Craig richey. The founding team, along with Medeiros and Richey, will work together to offer additional products and flavors that will be available throughout next year.
All products will be available in GNC stores as well as on the GNC website from September 23. Further announcements of products, athletes and live events will be made in the coming months.
For more information on Podium, visit www.321podium.com and @ 321podium on all social media platforms. For more information on GNC, visit www.gnc.com and @gnclivewell on all social media platforms.
About Podium Nutrition: Founded in 2021, Podium is the first sports nutrition brand to offer an authentic line of products made by and for CrossFit athletes.
About GNC: GNC is a leading global health and wellness brand that provides high-quality, scientific products and solutions consumers need to live powerful, fit and live well.
The brand reaches consumers around the world by providing its products and services through company-owned retail outlets, national and international franchises, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diverse, multi-channel business model has global reach and a well-recognized brand of trust. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a premier product portfolio. https://www.gnc.com.
About Mat Fraser: Mathieu fraser is an American professional CrossFit athlete with the coined mantra “Hard Work Pays Off” (HWPO). He is the most decorated and dominant athlete in the history of the sport as he is the only CrossFit athlete in history to win 5 consecutive titles and finish 7 times on the podium. Prior to finding CrossFit, Fraser was the 2009 National Junior Weightlifting Champion.
About Buttery Bros: Heber Cannon and Marston Sawyers (aka ‘The Buttery Bros’) know a thing or two about fitness. The Buttery Bros have produced and directed five of the world’s greatest fitness documentaries, passed some world-famous athletes, and were at the forefront of the meteoric rise of the global fitness phenomenon, CrossFit.
The boys behind the camera unexpectedly became on-screen stars after appearing in their hit YouTube series “The Buttery Bros”, which garnered millions of views and a dedicated global fan base.
Born and raised in Salt Lake City, Utah, Heber and Marston grew up nearby but didn’t meet until after they started working out together at CrossFit headquarters in Santa Cruz, California. As members of CrossFit’s now renowned media team, Heber and Marston have been “at the forefront” during CrossFit’s explosive growth, covering key events such as The Regionals and The CrossFit Games.
Fast forward to the present day, Heber and Marston released their first independent feature documentary “The Fittest” in april 2020 via Gravitas Ventures, broke all known records for documentary pre-orders and went on to achieve iTunes # 1 status in more than 7 countries around the world. Their latest feature film ‘Resurgence’ went to no. 1 on iTunes in United States in 2021.
On Paul Haverland: Paul Haverland has held leadership positions and as the founder of some of the world’s largest supplement companies. It has launched brands and products with sales of over $ 500 million annually. These brands and products have received wide industry recognition, including the Stevie Awards, GNC Vendor and Global Vendor Awards, NASKOR Awards, Bodybuilding.com Awards, as well as multiple appearances on the Inc. list 5000.
On Jeremy Osborne: Jeremy Osborne is a serial entrepreneur and lawyer who was born and raised in Texas. His past businesses have been featured in The New York Times and on CNBC, and they were named to Inc. list 5000 (# 26), Contractor list 360 (# 26), and Inc.The best places to work in America. In 2019, he was named a regional finalist for the EY Entrepreneur of the Year award. Jeremy discovered CrossFit 10 years ago, and he starts every morning in his local box.
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SOURCE Podium Nutrition