Tech giant Apple has lost a legal battle to block Chinese conglomerate Huawei’s use of the name âMatePodâ as a headphone.
According to an article in the South China Morning Post, the iPhone maker objected to Huawei’s use of the “MatePod” brand in the headphone category “on the grounds that it was similar to Apple’s own brands for the terms Pod, iPod, EarPods and AirPods “.
According to the Trademark Office of the National Intellectual Property Administration of China (CNIPA), Apple argued that Huawei was “maliciously copying” its brands, “which could have a negative impact on society.”
The Chinese authority, however, did not find Apple’s argument convincing.
The Trademark Authority said there was “not enough evidence” to prove Huawei’s apps were copies.
According to the report, Huawei also got the MatePod trademark, although Apple still has the right to file additional appeals with CNIPA to reverse this decision.
Apple shipped around 72.8 million units of AirPods last year, leading the true wireless headphone market with a 31% share, according to Counterpoint Research.
However, the global TWS earphone market saw lukewarm QoQ growth in the second quarter of 2021. Apple lost a considerable share in volume and sales value despite the sharp price drops for AirPods.
According to Counterpoint senior analyst Liz Lee, it’s “very possible that the AirPods 3 could push overall sales of Apple TWS headphones past 80 million for the year.”