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Simply tera’s® announces a new brand image in terms of sustainable development and a collaboration with Organic Valley®


Tera’s® protein now better reflects a commitment to sustainable practices

CLOSTER, NJ, 12 October 2021 / PRNewswire / – just tera®, formerly tera whey®, has a whole new look with new graphics and packaging that epitomizes the clean, modern durability of the protein powder brand. In support of its mission to be 100% carbon neutral by 2024, simply tera is one of the first to market complete packaging made from 100% post-consumer recycled (PCR) material that is 100% recyclable. (box, cap, spoon and label) in the recycling bin, creating a zero waste flow. With just tera Organic Valley’s new collaboration, consumers will enjoy the deliciously smooth and creamy taste that they’ve grown to love, but now made with organic whey protein from the Organic Valley American Dairy Farmers Cooperative. This relationship and quite simply tera’s new 100% sustainable packaging supports their mission to provide consumers with protein powders that are simply clean, better for you and better for the environment.

Simply tera’s® announces a collaboration with Organic Valley®. Tera Organic Protein Powder is now made from organic whey protein sourced from the Organic Valley Organic Dairy Farmers Co-operative in the United States. SOURCE: simply tera

The three lines of Organic, Pure and Goat Tera Whey Protein Powder are all made with rBGH-free dairy and only 2-5 clean ingredients. A source of healthy nutrition, each strain contains all nine essential amino acids (EAAs) and is cold pressed to preserve and protect amino acids while maximizing the bioavailability of nutrients. Simply put, tera’s high-quality whey protein exceeds optimum EAA ratios and provides higher concentrations of branched-chain amino acids (BCAAs), where plant-based protein powders may be insufficient.

Organic Valley Dairy in Simply Tera Organic Whey Protein comes from the Organic Valley Small Family Farm Co-operative, raising healthy cows outdoors on pastures. The farms are USDA certified organic and never use artificial hormones, GMOs, or antibiotics. Organic food is growing rapidly, and as shelf-stable products gain popularity, the Simply Tera and Organic Valley collaboration is poised to benefit from two converging trends. As more people seek out own-brand products, Simply tera’s Organic Whey Protein Powder provides pure nutrition from the highest quality dairy products and is free from artificial fillers and toxic pesticides. .

“At simply tera, we believe our products just have to be sustainable, clean, nutritious and delicious,” says Debbie shandel, Director of Growth / Partner at Simply tera’s. “Our new look reflects where we want to grow as a leader in sustainability – as one of the first to market in our category packaging made from 100% post-consumer recycled (PCR) materials that are 100% recyclable, and providing better, clean nutrition for you. Our more sustainable packaging and our commitment to ethical and sustainable farming practices, as well as our minimalist and clean ingredients, support our intention to become 100% neutral by carbon by 2024. ”

Organic, pure and goat tera protein powders are available in a wide variety of flavors in stores nationwide and at www.simplyteras.com.

About simply tera®:

is simply at the heart of everything we do at Simply tera, with a mission to provide consumers with simply clean, healthier and better food for the planet. simply tera produces the highest quality protein powders that are delicious, nutritious and made with just a few clean ingredients. Committed to saving the planet, tera simply uses sustainable packaging that is 100% recyclable and made from 100% post-consumer recycled (PCR) material from curbside HDPE # 2 plastic and recycled materials. By giving new life to recycled materials, simply tera has created an ecological closed loop system with zero packaging waste. As an industry leader, tera’s was simply awarded the coveted NEXTY 2021 award for best new environmentally friendly packaging. simply tera joined the Carrington farms® family of brands in 2018, expanding their natural food offering with innovative, simple and clean products. Visit www.simplyteras.com and connect with tera’s @simplyteras on Instagram, Facebook and Pinterest.

About Organic Valley®:

Organic Valley is passionate about what’s good for humans, animals and the earth and is committed to bringing ethically produced, organic food to families around the world. Organic Valley is the largest organic farmer-owned cooperative in the United States and one of the largest organic consumer brands in the world. Founded in 1988 to support family farms through organic farming, the cooperative represents approximately 1,700 farmers in 34 US states, Canada, Australia, and the UK. For more information, visit ov.coop/impact. Organic Valley is also @OrganicValley on Instagram, Facebook, LinkedIn and Twitter.

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SOURCE simply tera’s