-Six Star Pro Nutrition and The Influence Agency lead the charge as the first brand to sign sponsorship agreements with student-athletes-
TORONTO, July 13, 2021 (GLOBE NEWSWIRE) – When the clock struck midnight on July 1 and the Name, Image, and Likeness (NIL) rules for varsity athletes came into effect, The influence agency and Six Star Professional Nutrition quickly became the first agency and brand partners to sign paid endorsements with 5 American university athletes. The list includes Edgar Padilla Jr. (University of Illinois, basketball), Hanna and Haley Caviinder (Fresno State, Basketball), Moriah Oliveira (University of Miami, Athletics), Gage Dyer (University of Oklahoma, Gymnastics), and more to come. After years of existing legislation, members of the Student Athlete Association, U.S. state lawmakers and members of Congress have now allowed student athletes to sell their NIL and enter into paid sponsorship deals.
Toronto-based digital marketing agency The Influence Agency and Six Star Pro Nutrition teamed up with Edgar Padilla Jr, a sophomore male basketball player, who made the first message at 12:01 am on the historic day. The partnership is a complete moment for the Padilla family as Padilla Jr.’s father, Edgar Sr., and his uncle, Giddel, were both players on the University of Massachusetts Final Four team in 1996 when the National Collegiate Athletic Association (NCAA) deprived the team of its Final Four title because a player accepted a gift from an agent.
Athletes posed with the mark 100% whey protein in one hand, and a $ 1 bill saying they made their first dollar by partnering with Six Star Pro Nutrition.
“Working with The Influence Agency allowed us to be nimble and creative when it comes to overall campaign execution,” said Jarrod Jordan, Marketing Director for Iovate Health Sciences International, the parent company of Six Star Pro Nutrition. . “TIA’s ability to streamline our contracting and negotiation process with influencers was one of the reasons Six Star Pro Nutrition was able to recruit athletes as early as 12:01 am”
Twin sisters Hanna and Haley Caviinder, of the Fresno State Women’s Basketball Team, were also among the first to enter into a sponsorship deal with Six Star Pro Nutrition. The twins have a combined social following of over 500,000 followers on Instagram and over 1 million on TikTok.
“Over the past few years, our team has worked with Six Star Nutrition to execute exceptional marketing campaigns with several professional athletes. Being able to translate this area of expertise into the world of college sport is a new and exciting opportunity for our agency and the industry as a whole, ”said Tom Yawney, Partner and Director of Business Development at The Influence Agency. “It’s been a long time coming, but we’ve officially entered a new era of influencer and sports marketing. There are over 400,000 student athletes in the United States who are now able to become influencers and change student marketing for all. We are excited to see the impact of college athletes becoming paid partners with global brands and, in turn, growing their brands as well. “
This landmark move is a victory for college athletes across the United States and will create new opportunities for athletes to immerse themselves in the ever-changing world of influencer marketing. The Influence Agency and Six Star Pro Nutrition are excited to continue their work to usher in the new wave of influencers in the sports marketing and nutrition industry.
About the influencer agency
The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada. Since their debut in 2017, they have established themselves as one of the country’s most sought-after agencies for strategy development and execution of some of the biggest digital marketing and influencer campaigns. They have worked alongside notable brands including Iovate Health Sciences Inc., Jamieson, Universal Music Canada, Puma, Lowes and Napoleon vitamins – an impressive list that keeps growing!
With a team of some of the brightest professionals in digital media, the agency specializes in personalized marketing strategies for brands and influencers around the world. They have developed and delivered a wide range of online marketing programs for SMEs and some of the world’s biggest brands, with results that consistently exceed expectations. They are experts and industry leaders in social media advertising, remarketing, content strategy, and experiential marketing support. They help brands take it to the next level with a holistic and comprehensive digital marketing approach, to help them stand out in today’s saturated market.
To learn more about The Influence Agency, Click here.
About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic and leading nutrition company providing some of the most innovative and effective active nutrition products in the world. With branded innovations such as Six Star Pro Nutrition®, Iovate is committed to being the world’s leading active nutrition company. Six Star Pro Nutrition® is designed to be the athlete’s choice – fueling all levels of athletic performance, enabling excellence on the court, court, ice and in the gym.
Due to our commitment to research, development and innovation, we have been recognized globally as one of the industry’s leading sports nutrition brands and continue to be one of the elite brands redefining the performance thanks to advanced products and high quality ingredients. .
Based in Oakville, Ontario, Canada, Iovate is a family of over 300 employees, six leading and growing nutritional brands, with effective products that can be found around the world.