Chocolate pricing

Starbucks launches chocolate drink as James Cromwell glues himself to a store counter

Starbucks SBUX added a chocolate-flavored drink to its menu while a high-profile actor glued himself to the counter of a Starbucks store in Manhattan.

What happened: CNN reports that the Seattle-based company has introduced a chocolate creamer cold brew coffee. The drink, according to a Starbucks press release, is topped with a “light, smooth and silky” chocolate creme cold foam and is sweetened with vanilla syrup.

Starbucks added that the new drink was inspired by “nostalgic summer moments”, although its price is more contemporary than the good old days: a great range of chocolate cream cold brews ranging from $5.25 at $5.45, depending on store location.

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What else happened: Starbucks customers at a New York store waiting for the new drink to launch this morning were surprised when the Oscar-nominated actor James Crowell showed up – not to promote the drink, but to protest the chain’s price hike on vegan milk.

the New York Post reported Cromwell and members of the animal rights activist group PETA walked into a Starbucks in Midtown Manhattan and read a complaint that vegans had to pay more for non-dairy products. Cromwell then stuck his hand to the store counter – the store closed briefly as police were called, but Cromwell freed his hand with a knife and avoided arrest.

“My friends at PETA and I are calling on Starbucks to stop punishing kind, environmentally conscious customers for choosing plant-based milks,” Cromwell said.