If the “wedding” takes place, the impact on the chocolate market, not just in Europe, will be strong: the new entity will invoice 1.2 billion euros, employ 5,000 people and manage 24 production plants in Europe, United States and England and Ivory Coast
Cémoi, France’s leading chocolate producer, announced last week that negotiations were underway with Belgian company Sweet Products, although the amount of the transaction has not yet been disclosed. The Belgian Sweet Products Group, which includes the Baronie Group and the Belgian Ice Cream Group, operates 7 chocolate factories located in Belgium, the Netherlands, Germany and Switzerland, as well as two ice cream production sites in Belgium and a caramel factory in UK. The Group’s portfolio already includes brands such as Jacques, Alpia, Sarotti, Alprose, Duc d’O and Ijsboerke, so if the deal were to be made it could have a strong impact on the whole chocolate market, not only in Europe.
The Cémoi Group is the leading producer of chocolate in France, with 14 production sites and a total of 3,200 employees. It sells 200,000 tonnes of chocolates and confectionery each year for a turnover of 750 million euros (data referring to 2020). In addition to its own-brand products, it supplies the French food industry on a massive scale, from producers to chocolate professionals, such as chocolate shops, pastry shops, restaurants and supermarkets.
In a press release, Cémoi announced that in the event of a merger of the two companies, the new entity will achieve a turnover of 1.2 billion euros and will employ 5,000 people. From the merger or the acquisition of the two – the nature of the potential transaction is not yet completely clear – could therefore emerge a world leader who would manage 24 production plants in Europe, the United States, England. and in Côte d’Ivoire.