The lip-smacking meals we would miss the most
More and more Britons are becoming part-time vegetarians, with the average adult avoiding meat for 10 days a month, a study has found.
And amid the rapidly growing trend toward plant-based foods, most people expect their number of meat-free days to increase by 50% in the next few years.
However, one in five Britons still eat meat every day of the week, according to research by Jack & Bry, a pioneering plant-based gourmet food company.
Young people are leading the march away from meat by being vegetarian for 12 days each month, while the older generation manages only half of that, at seven days.
Unsurprisingly, London is the most meat-free city in the UK at 15 days, while people in Newcastle and the North East are the least numerous, at seven days a month.
Millions of adults say they would give up eating meat altogether, but one in five are put off because they think it would be too expensive or that vegan and vegetarian food is boring.
Others say they would miss their favorite meat meals too much, with roast chicken leading the way, followed by bacon and roast beef.
Bryony Tinn-Disbury, Founder and CEO of Jack & Bry, said: “Half of all sales of meatless alternatives are not for vegetarians and vegans, but for people who like meat once in a while.
“We expect this number of meat-free days to increase even more and our survey seems to confirm this.
“For those hesitant to try, meatless alternatives can be anything but boring and tasteless. At Jack & Bry, our mission is to make the tastiest plant-based meat on the planet.
“We produce delicious burgers, sausages, ground meats and other plant-based meats, all made from jackfruit.”