The cultural destination launched in 2020, World of Wine (WOW), in Porto has grown with the creation of an experiential museum dedicated to rosé.
Last summer saw the opening of Porto’s new major cultural district, WOW, after five years of development and 105 million euros of investment. The district was launched with five immersive museums – The Wine Experience, Porto Region Across the Ages, Planet Cork, The Chocolate Story and The Bridge Collection – 9000 Years of Drinking – and a collection of restaurants, cafes and bars. This space encompassing a central open-air plaza overlooking the river and the city extends over more than 55,000 m² of restored wine cellars in the historic center of Vila Nova de Gaia.
A sixth museum, Porto Fashion & Fabric Museum, and the site’s Wine School opened earlier this year and all of that has now added up with the launch of WOW’s seventh museum, The Pink Palace, paying homage to the Rosé wine.
The most eccentric of all the WOW Museum experiences, this interactive site featuring several photo-worthy settings provides insight into the history and science behind rosé production, as well as the culture and way of life that surrounds it. ‘he represents, from the vineyards of Portugal to Provence. Giving visitors a taste of the wine to which this museum pays homage, the experience is accompanied by tastings of Quinta do Vale do Bragão rosé, AIX Gran Vin de Provence rosé, Mateus rosé, Vértice rosé Bruto and Croft Pink rosé port.
Overall, WOW aims to demystify wine, while taking visitors on a sensory journey of discovery and highlighting the broader history and culture of Porto as a whole. Planet Cork looks at the Portuguese sustainable cork industry and The Bridge Collection looks at the history of mankind through the evolution of drinking vessels.
Housed in the old Croft Port building of this cultural enclave, the recently launched Wine School then offers workshops and wine tastings for all levels of wine expertise. The two-hour Demystifying Wine workshop teaches the basics of wine terminology, tasting and analysis and the current Wine and Chocolate workshop, which runs throughout the summer, focuses on how to pair these two palettes of flavors.
Through these diverse cultural experiences, the cultural destination promises to tell the story not only of the wine that Porto is synonymous with, but also of the city and its people throughout history.
This wine-centric cultural district is run by The Fladgate Partnership, owners of the Taylor, Croft, Fonseca and Krohn port brands, as well as the luxury hotels The Yeatman and Infante Sagres in Porto and The Vintage House Hotel in the Valley of the Douro. The Yeatman sits right above the sprawling new cultural center, up the slope of the historic Vila Nova de Gaia district that goes down to the river, opposite Porto’s Ribeira district.
This waterfront area of Greater Porto has long attracted visitors with historic port houses providing a glimpse of centuries of port production through tours and tastings. By reallocating part of the old cellars in this historic district, WOW has reinforced the importance of Vila Nova de Gaia as a cultural destination.