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The Urgent Company announces the acquisition of Coolhaus, the mission-driven, super premium frozen dessert and novelty brand


Company reinforces its commitment to a sustainable and fair food future with plans to transition to a Perfect Day animal-free dairy and the addition of a team founded and led by women

LOS ANGELES, December 13, 2021 / PRNewswire / – Today The urgent business, the consumer brands subsidiary of Perfect day, announced the acquisition of Coolhaus, the leading ice cream brand owned by women in the grocery store, and a pioneer of innovation and novelty in desserts. Coolhaus joins The Urgent Company family of brands, including Brave robot, Modern kitchen and California Performance Co., in an approach that broadens its product portfolio, strengthens its commitment to a better food system and strengthens its growing leadership in the dairy products department.

Coolhaus and the Urgent business The teams came together around a common passion for a more sustainable and fairer food future and are committed to using this acquisition as an opportunity to amplify their missions in this exciting next chapter for both companies.

Coolhaus exists to be the household ice cream brand of the future and inspire the next generation of diverse creators. Since 2009, Coolhaus has revolutionized frozen dairy products with innovative novelties, putting its social mission at the forefront of its delicious products. A fundamental tenet of his work towards this mission is to create ice cream for positive change – especially to empower entrepreneurs from diverse backgrounds – including its flavors that give back. As Coolhaus joins The urgent business, by merging resources and structure, this social impact will spread. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.

The urgent business exists to make more durable products without compromise. The urgent business and the Coolhaus teams will make this environmental mission even greater as they plan to transition from traditional Coolhaus dairy products to Perfect Day animal-free dairy products in the coming months. Perfect Day Animal Free Whey Protein generates up to 97% less greenhouse gas emissions than traditional dairy proteins.

“Bringing together our social and climate missions is deeply personal. We know that the work we do now will determine whether our children can continue to enjoy the food we eat and the planet we inhabit for years to come,” said Paul Kollesoff, CEO and co-founder of The urgent business. “We are inspired by what Natasha, Ryan and the team at Coolhaus have accomplished so far and are delighted to welcome them to The Urgent Company and build this next chapter together.”

“We created Coolhaus to make better products for everyone. Our ability to lead with determination and move the dial for consumers becomes even stronger by joining The Urgent Company, ”said Natasha case, founder of Coolhaus. “For us, it’s a long-term question. Incorporating Perfect Day protein into our beloved line of ice cream and dairy novelties will elevate our product into the next generation of foods that make a difference to our customers. families and our planet. “

As part of the acquisition, the Coolhaus team will join The urgent business, deepening the company’s commitment and perspective to inclusiveness in the food industry with its incredible values ​​of Women-Led and Founded Pride and LGTBQIA +. Natasha case will join The Urgent Company as the new President of Brand Experience, bringing her passion, strategic thinking and unprecedented leadership to this next chapter on how The Urgent Company brings brands and impact to the world. Ryan bennett Will also join as Senior Vice President of Operations and Integration, bringing significant expertise on how businesses work together effectively for maximum impact.

The urgent business acquired Coolhaus from Sunrise Strategic Partners, a Boulder, CO-base accelerator of emerging brands and other shareholders. Financial terms of the transaction were not disclosed. Raymond James acted as financial advisor to Coolhaus on the matter.

The urgent business first brand, Brave Robot Ice Cream, debuted in 2020 and met immediate demand. Now available in over 5,000 grocery stores in the United States and with one million pints sold, Brave Robot quickly became the number one growth engine in the plant-based ice cream category (Source: IRI Total US Food – 12W ). The company’s other brands, Modern Kitchen and California Performance Co., both launched in fall 2021. The Urgent Company plans to launch an exclusive co-branded novelty of CoolHaus x Brave Robot animal-free dairy products with a sales partner. national retail key in 2022.

For more information visit theurgentcompany.com.

ABOUT THE COMPANY URGENT
The Urgent Company is a new breed of CPG business, with a unique focus on the next generation of consumer brands that harness the latest innovations and science to create revolutionary, delicious and sustainable animal-free foods with less impact on the planet. . The Urgent Company made its market debut with the launch of Brave Robot, a revolutionary non-animal whey protein ice cream from Perfect Day, which uses science and a bit of technology to take animals out of the equation. without sacrificing the indulgent taste and texture of dairy. The Urgent Company strives to be different, while making a difference. They exist for the future and believe that if things don’t change now, there will be nothing for tomorrow. Visit theurgentcompany.com to learn more.

ABOUT COOLHAUS
Coolhaus is the leading women-owned ice cream company in grocery stores and a pioneer of dessert innovation and novelties with its carefully designed, premium and innovative herbal ice cream and frozen desserts. Their social mission is to inspire the next generation of LGBTQ women and founders, entrepreneurs and creators from diverse backgrounds to feel empowered to turn their dreams into realities in a fair environment.

Media contact:
Lauren Flanagan
[email protected]
313-460-5333

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SOURCE The Urgent Company