Celebrity vegan chef and restaurateur Matthew Kenney to open more than 100 vegan convenience stores New charcuterie by the end of the year. The flagship location opened in 2018 in Venice, California, offering everyday retail products including housewares, personal hygiene items, frozen foods, staples and snacks, which are sustainable and often organic and fair trade. The neighborhood convenience store also has an extensive collection of organic beers and wines in addition to a deli counter where customers can order freshly made vegan sandwiches, quirky toast, carrot bagels, or containers of deli meats such as like marinated tofu, tuna salad with chickpeas, or quiche without eggs.
After appointing Kenney as Culinary Director and signing a five-year partnership agreement with Kenny’s lifestyle company, Matthew Kenney Cuisine (MKC), Canada’s plant-based e-commerce platform PlantX acquired the New Deli brand as well as its brick and mortar store. The company will work with Kenney to expand the New Deli concept across North America. Over the next three months, the team will open corporate stores in San Diego, California, Tel Aviv, Israel and Squamish, BC, with plans to be in all major cities across Canada. , including Vancouver, Toronto, Montreal, Calgary, Edmonton, Ottawa, and Victoria — by year end. PlantX also expects more than 100 franchise stores to be sold over the next 12 months. All New Deli stores will be renamed New Deli by PlantX.
“It has always been our intention to make New Deli the ultimate herbal convenience store brand and ultimately align ourselves with a growth partner to expand it into various global markets, rather than develop it on our own. “Kenney told VegNews. “PlantX’s expertise in the e-commerce segment strengthens New Deli beyond a brick and mortar concept and into a much more versatile and efficient operating model. We’re excited about this new partnership and all the other work we plan to do together to bring more herbal options to the world. “
The rapid expansion of PlantX
Described by some as the “Amazon of vegan food,” the PlantX e-commerce platform was created as a one-stop-shop for everything plant-based, providing consumers across North America with over 10 000 vegan products, including food and houseplant deliveries. , with plans underway to expand its product lines to include cosmetics, clothing and its own water brand. Last fall, PlantX launched its website for U.S. consumers and expanded its retail presence with the announcement of a vegan store and cafe in San Diego.
Earlier this year, the company applied to list its common shares on NASDAQ as part of its strategy to expand into the United States and improve the investor profile and visibility of the Canadian company while accelerating its growth. The company is also currently listed on the Canadian Stock Exchange under the symbol “VEGA”.
In April, professional tennis player and four-time Olympic gold medalist Venus Williams invested in PlantX and joined the team as an ambassador to help the company champion plant life. Williams switched to a plant-based diet to relieve symptoms of an autoimmune disease. PlantX now offers Williams’ Happy Viking vegan protein brand on its platform, and the tennis star is running a “Venus Favorites” section of PlantX products on the company’s website.
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