This year’s International V-Label Awards are to include non-food categories for the first time, with public voting now open until the end of September.
“Reading the entries feels like traveling back in time to a year where every possible type of food is available in a plant-based and cruelty-free version”
In 2021, V-Label launched the International V-Label Awards, to celebrate companies that create plant-based products and recognize those that make a difference in global sustainability. Following the huge success of the first edition of the International V-Label Awards in 2021, the Awards have been launched for the second time this year.
260 entries from over 30 countries
The application period is now over and public voting has officially begun. With 260 entries from over 30 countries, it’s safe to say that the landscape of vegan products is intensifying in terms of diversity and international presence. Unlike last year’s event, which established 9 categories, this year’s event grants awards in 15 categories.
“From plant-based eggshells that crack like the real thing to groundbreaking seaweed-based fish alternatives, reading the entries feels like traveling back in time to a year where all types of Possible foods are available in a herbal cruelty. free version,” says program manager Nikolett Konkoly.
Consumers can vote for their favorite brands in 15 categories; top dairy, meat and fish alternative categories include surprising innovations like Camembert made from fermented cauliflower, popsicles designed for toddlers or perfectly grillable plant-based salmon fillets.
Niche categories include breakfast foods, convenience foods, functional foods, and options without, and are poised to prove that going vegan doesn’t have to mean giving up the daily indulgence.
Beginning of non-food categories
“For the first time this year, the awards also include non-food categories, making room for entries such as vegan paint and cactus-based leather in the Best in Cosmetics, Textiles and Household items categories, as well as in Innovation, positive impact and sustainability,” says Nikolett Konkoly.
“These last three prioritize responsible business practices, but the manufacturers who come up with the most innovative plant-based ingredients also compete in the respective B2B category,” she adds.
Along with the public vote, an international jury, made up of senior industry, media and NGO leaders, will score each entry based on its uniqueness, innovation and sustainability, along with other criteria. A team of international influencers will also reward their favorites with the Special Influencers’ Award.
Givaudan Taste & Wellbeing, a global leader in flavor and taste, joined the Awards as Gold Sponsor, sponsoring the Best Fish Alternative category.