Vegan Foods

Why the world’s largest beef company is launching vegan chicken


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JBS, the world’s largest producer of animal meat, is launching realistic vegan chicken under its Colorado-based Planterra brand. The new OZO Vegan Chicken will be available in shreds and cutlets and is made with the brand’s True Bite Chicken, a high-protein vegan chicken made from a proprietary blend of pea and rice protein fermented by shiitake mushrooms. with a taste and texture that mimics its animal counterpart.

“Over time the demand for protein will only increase and the world will not be able to meet that demand with meat products alone,” Planterra CEO Darcey Macken said in a statement. . “With chicken being the most popular protein in the United States, it was clear that we needed to create a plant-based option where people don’t have to sacrifice that favorite at mealtime and have a more sustainable option. Planterra always aims to provide delicious, sustainable solutions that are good for people and the planet, and our True Bite Cutlets and Chicken Clips will do just that.

Planterra’s vegan chicken products will be available in four flavors – garlic and herb cutlets, sea salt and pepper cutlets, barbecue grates and rotisserie-style grates and will hit the fresh meat shelves in local grocery stores. country at the start of 2022.

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JBS launches chicken, beef and more

JBS has been in the animal meat business since 1855 and entered the lucrative plant-based meat business with the launch of Planterra in the United States in early 2020 with its OZO brand of vegan burgers, pomace (in plain and Mexican flavors), and Italian Meatballs, all made with a blend of pea and rice protein fermented with shiitake mushrooms. In March, Ozo expanded its product line with vegan breakfast sausages and meatballs.

In addition to launching its own vegan meat, in April JBS acquired Dutch brand Vivera, known for its realistic plant-based steaks, for $ 410 million with the aim of growing its global plant protein platform.

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Vegan chicken takes over

Around 50 billion chickens are raised and slaughtered around the world each year for food. Fortunately, many brands are working to make animal chicken obsolete with new, plant-based alternatives. While companies previously focused on creating plant-based alternatives to ground beef and pork, vegan chicken is the new flagship. This year, plant-based meat leaders Beyond Meat and Impossible Foods have both launched vegan chicken to some extent, both in retail and foodservice.

Beyond Meat worked with Panda Express to create the Beyond Original Orange Chicken, a vegan version of their top performing menu item. The vegan chicken first landed at a handful of Panda locations in July before the chain extended the test to 70 more outposts in October. Beyond Meat also worked with A&W Canada this summer to add vegan chicken nuggets to their menu.

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In July, Impossible Foods launched its first vegan chicken product, Plant-Based Impossible Chicken Nuggets, into the restaurant business and expanded into retail later in the summer. Impossible Nuggets have also landed on the menu at some Burger King restaurants, a longtime Impossible Foods partner, making it the world’s first fast food chain to offer vegan chicken nuggets.

Apart from these two big companies, other formidable plant-based players are also making some awesome vegan chicken products. MorningStar Farms, owned by General Mills, recently extended its cleverly named Incogmeato brand to include lifelike, tender vegan chicken that shreds like real thanks to proprietary texturing technology. This chicken made its way into Eggo waffle boxes for National Waffle Day (August 24) this year, the first time the Eggo brand has included chicken, vegan or otherwise, in their waffle wrappers.

Daring Foods is also on a mission to make animal chicken obsolete with its split chicken offerings. The brand has musical artist Drake as an investor and recently expanded its retail presence to 3,000 Walmart stores and menu presence at New York’s top restaurant Beauty & Essex and four restaurants in Miami’s Groot Hospitality group.

To learn more about vegan chicken, read:

The Herbivorous Butcher opens MN’s first vegan fried chicken store

KFC works to make the perfect vegan chicken

Come to School Lunch Menus Vegan Chicken Nuggets

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