Whey Finance

YogaBar, one of the leading startups in the FMCG space, acquires the intellectual property of SuperHealthy, one of the fastest growing local startups

India, July 22: YogaBar, a leader in FMCG, has acquired the intellectual property of SuperHealthy, a 2.5-year-old healthy snacks startup. The emerging startup recorded an ARR of INR 10cr in 2021 and was the top bestseller on Amazon India in the Mixed Nuts and Mixed Dried Fruits categories for 2 years. Startup co-founders Akhilesh Jukareddy, Meghana Mojjada, Yeshwanth Goturu and Anjan Krishna took a call to take a break from the startup as CEO Meghana joined the Indian School of Business and the rest of the team wanted to focus on their own priorities.

SuperHealthy was co-founded in August 2019 by Yeshwanth Goturu, Akhilesh Jukareddy, Meghana Mojjada and Anjan Krishna who met while working with Street Cause, the largest student-run NGO in Telangana, which is now national and established in more than 5 cities. Akhilesh is the founding president of Street Cause, Yeshwanth is the co-founder, and Meghana worked as president and is now the chief governor of Street Cause.

Yeshwanth Goturu, as its first CEO, led the startup’s growth by adding great value to fuel and scale SuperHealthy, and Meghana, when she assumed the role of CEO in 2020, helped scale the startup. Akhilesh mentored the startup and strategized for growth during his weekends when he was a full-time HR Business Partner at Wipro Switzerland. Anjan regularly contributed his expertise. Rohita Reddy advised the startup on financial management. In January 2021, Roopali Kiron joined as an angel investor and brought strategic prowess to strengthen the startup’s brand presence. With her branding expertise, she changed the facet of SuperHealthy’s brand image, and it was with her support that the startup was able to sustain and further champion its growth.

Yeshwanth, COO & Co-Founder, says, “If I remember how we started, from a small room to a warehouse to a factory, the whole SuperHealthy journey has been an amazing learning experience for us as crew. Our entire team – Dhanasree Alapati, Kiran Puppala, Madhavi Bandari and Vikram Ratan, have been a huge asset to SuperHealthy throughout. Roopali’s contribution as an angel investor helped us pave the way for SuperHealthy’s success. With this acquisition, we look forward to seeing our products grow further with YogaBar.’

“I strongly believe that this acquisition is extremely crucial to amplify SuperHealthy’s products, given the presence of the YogaBar brand and its growth trajectory. YogaBar seemed like the right fit to move the SuperHealthy story forward,” said angel investor Roopali Kiron.

Yogabar, founded in 2014 by Suhasini Sampath and Anindita Sampath, includes protein bars, muesli, peanut butter, whey protein and gluten-free oats in its portfolio. More recently, it has also made a foray into the children’s cereal market.

“SuperHealthy aligns perfectly with our portfolio, and we aim to further leverage our combined strengths to realize synergies across our entire value chain. We believe acquisitions are a fantastic way to add world-class, like-minded talent to our team. It gives us a faster way to scale and the ability to accelerate our roadmap,” said Suhasini Sampath, co-founder and CEO of Yogabar.