The Zimbabwe national team responsible for developing Zimbabwe’s music strategy met virtually for a peer-to-peer exchange with Nigerian music experts on May 11, 2021. Experts train renowned Nigerian music stakeholders , including the Nigerian Copyright Commission, Universal Music Nigeria, Free Me Digital, The Light, iManage Africa, Chocolate City and Megalectrics, shared their experiences and advice on how the music industry in Zimbabwe can be improved by being given that the Nigerian industry is more advanced. To facilitate the exchange program, Mr. Farai Mpfunya, a cultural and creative industries (CCI) expert urged Zimbabwean stakeholders to learn from Nigerian experiences.
The presenters highlighted the urgent need to educate and help music professionals and artists use their talents to generate income and develop their carriers into business models. Mr. Godwin Tom shared ideas and best practices on identifying key industry players and promoters that can help boost the market even at a global level, for example by targeting the diaspora audience.
The Zimbabwe National Team has been advised to collaborate on building vibrant continental and indigenous streaming platforms to position and market local music and pay attention to diverse cultures. Indications have been made that the majority of the key players involved in building the music and creative industries are businessmen, independent musical artists and private entities.
The peer-to-peer exchanges are carried out within the framework of the EU / UNESCO Expert Facility for the Governance of Culture in Developing Countries and are part of the Zimbabwe project “Strategy for the sustainable development of cultural and creative industries (ICC) in Zimbabwe – focus on the music sector ”led by the Zimbabwe National Arts Council. They seek to facilitate exchanges between cultural and creative industries (CCIs) actors, public officials and policy administrators mainly from the South who have created exemplary policies in their own countries – for new knowledge and new or improved actions. . The Zimbabwe Music Industry Strategy Project seeks exchanges around mutually beneficial and exemplary policies, measures and experiences under the following themes:
Enabling environment: Training – in particular training in music business skills;
Collection of copyright and related matters; and